UBM TechWeb acquires Online Marketing Summit

UBM TechWeb has acquired digital marketing event Online Marketing Summit.

“We are delighted to add Online Marketing Summit to UBM’s portfolio of global digital marketing brands and services, which include Technology for Marketing and Advertising in India, China and the UK, Internet World in the UK, and E-Commerce Expo in the UK,” said Kathy Astromoff, UBM TechWeb Executive Vice President and Group General Manager. “This acquisition also accelerates our mission of delivering high quality content and Marketing-as-a-Service for digital marketers and marketing tools, applications and service providers worldwide.”

Online Marketing Summit is taking place February 6-10, 2012 at the Hilton San Diego Bayfront. Online Marketing Summit focuses on empowering a global community to learn and share best practices in digital marketing. The event features over 100 sessions and case studies, an Expo show floor, a full day Online Marketing Boot Camp, rich networking opportunities and influential speakers including executives, authors, marketers and social media experts at Adobe, Best Buy, Bing, Cisco, Dell, DuPont, Eloqua, GM, Google, HP,IBM,  Intel, SAP, Salesforce, SEOmoz and more. Topics to be covered include: social media, mobile marketing, search, email, marketing automation and more.

Online Marketing Summit was acquired by UBM TechWeb, while the Online Marketing Institute will continue to run independently. Aaron Kahlow will continue to serve as the Conference Director for Online Marketing Summit focusing on content programming and sales and marketing partnerships.

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