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FDN Database Reference: F231109-341
Acquirer: United Business Media
ACQ Web: http://www.ubm.com
Other Web Links: UBM TechWeb
Location: USA, New York, NY
Region: North America
Description 1: UBM – focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets.
Description 2: UBM TechWeb – brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology.
Category: Media owner
Contact: Tony Uphoff, Chief Executive Officer of UBM TechWeb
Vendor: Game Advertising Online (GAO)
Vendor Web: http://www.game-advertising-online.com
Location: New Zealand
Description: Founded in 2006, GAO is a banner advertising agency working for publishers in the online video game industry. Using a self-service, auction-based system, GAO places in-game and banner advertising on leading gaming websites, utilising both cost-per-click and cost-per-acquisition business models. GAO provides access to 50 million unique users and delivers over 2 billion advertisement impressions per month through a diverse worldwide network of free-to-play MMORPG (massively multiplayer online game), casual, browser-based and mainstream gaming websites, as well as game community networking sites.
Aprox. Value: An initial cash consideration of $1m, with a further performance-related consideration of up to $7m.
Details: United Business Media Limited has acquired Game Advertising Online (GAO) from private ownership on behalf of UBM TechWeb. GAO is expected to generate revenue of approximately $4m in the twelve months to March 2010.
Link: Company Announcement
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