FindaProperty, Primelocation and Zoopla to merge to take on Rightmove

A&N Media, the consumer media division of DMGT plans to merge the online property business of its Digital Property Group, which includes FindaProperty.com and Primelocation.com, with those of Zoopla Limited operator of Zoopla.co.uk. Zoopla is a privately-owned company which has venture capital interests as its largest shareholders.  Under the proposed merger, A&N Media will retain a 55% interest in the newly merged entity. The merger has been referred to the Office of Fair Trading.

The companies hope that the merged businesses will be able to compete better with Rightmove, the dominant player in the market. Martin Morgan, Chief Executive of DMGT said: “This merger will create a genuine opportunity to challenge the dominant market leader in the online property sector. We believe that the combination of our respective digital property assets will benefit both consumers and clients.”

UK, London

Related articles: 

Related DMGT articles: