Media holding company Africa.com has acquired Primedia and MTN-owned news portal, iAfrica.com. The terms of the agreement were not disclosed.
iAfrica was founded in the late 1990s, and continues to serve as a news source. Africa.com chairman and CEO, Teresa Clarke, will serve as executive editor of iAfrica, whose content will continue to include a wide array of coverage of local and international news, business, sport, and lifestyle content.
Clarke said, “The acquisition of iAfrica creates a next generation South African media platform with a global reach. By acquiring iAfrica, we are able to combine editorial, technology, and marketing resources, bringing the benefits of more original content and better site performance to readers of both iAfrica and Africa.com”.
Laura Joseph, Africa.com’s Managing Director, added, “We are fusing a legendary African news portal with an innovative and dynamic management team under one umbrella. With combined resources, we will continue to make each site better and better.”
South Africa, Johannesburg & Cape Town
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