Keshet International, the global production and distribution arm of Israeli media giant Keshet, has acquired a majority stake in UK production company incubator, investor and biz accelerator Greenbird Media. The deal sees Keshet up its share of Greenbird and take over BBC Worldwide’s 30% stake in the company. Further details of the transaction were not disclosed.
Greenbird, a venture from Shine TV executive Jamie Munro and Stuart Mullin from Argonon, was founded in 2012 and provides independent producers with access to innovative funding models and licensing deals to support their creative productions.
KI, known for “Homeland,” “The A Word” and “Rising Star,” will become distribution partner for Greenbird Media’s production companies and boost its roster with more entertainment and factual content, while Greenbird will continue to guide its independent producers in terms of funding and licensing deals for creative productions.
Alon Shtruzman, CEO of Keshet International, said, “Greenbird Media, with its entrepreneurial and creative culture, is the perfect match for us. We share similar philosophies and values, and by combining KI’s global footprint with Greenbird Media’s stellar team, I see limitless possibilities and accelerated growth.”
Israel, Jerusalem & UK, London