Hearst UK acquires wellbeing events and watch brands from Telegraph Media Group

Hearst UKPublisher Hearst UK has agreed a deal with Telegraph Events to acquire Be:FIT, the UK’s largest and leading fitness and wellbeing festival for women, Salon QP, the UK’s premier luxury watch fair and QP Magazine, the UK’s leading luxury watch magazine. The deal is part of Hearst UK’s strategic commitment to grow and diversify revenues. The terms of the transaction were not disclosed.

Be:FIT, Salon QP and QP Magazine will join a portfolio of brands and events targeting consumers interested in luxury and health & wellness from titles such as Women’s Health, Men’s Health, Esquire, Harper’s Bazaar and ELLE to events such as Esquire Townhouse, Cosmopolitan Self Made and Country Living Fairs.

Victoria Archbold, Managing Director of Events and Sponsorship at Hearst Live, said: “This deal plays to the strengths of our brands and is a perfect fit for our publishing and events business. We are seeing unprecedented growth in experiential events – our attendance levels doubled last year primarily because our consumers are so engaged in our brands and those we choose to work with. From a commercial perspective, we have created successful collaborations with a number of like-minded brands that have delivered a great return on investment. Expanding our events portfolio will enable us to create more of these brand partnership platforms.”

UK, London

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YottaMark acquires personalised food information company ShopWell

HARVESTMARK ACQUIRES SHOPWELLYottaMark has acquired substantially all the assets of ShopWell Solutions, Inc., the personalised food information company.  YottaMark will integrate the ShopWell team into its HarvestMark Insights group, and ShopWell’s website and mobile applications will become YottaMark branded properties. The terms of the deal were not disclosed.

The ShopWell app helps people make smart decisions about the food they eat. Personalised results show easy-to-understand food scores and recommend foods based on the shopper’s specific dietary needs. At home or in the store, shoppers simply scan a food’s barcode to get nutrition information and find out if the food is a good match. The recommendation engine technology is powered by patent-pending algorithms designed by Registered Dietitians and statisticians, and draws on guidelines set by the Food and Drug Administration, U.S. Department of Agriculture, the Institute of Medicine, and the latest peer reviewed research.

“This acquisition anchors HarvestMark’s strategy as the leading provider of trusted information about food, and provides a critical channel to reach shoppers across the entire grocery store”, said Elliott Grant , YottaMark’s Founder & CTO.  He added, “a producer will now be able to determine which characteristics drive preference and repeat purchase.  A retailer will have the ability to rapidly measure how merchandizing, store operations or supply decisions are affecting shopper satisfaction.  In today’s highly competitive food market – this edge provided by shopper insights can make the difference between a profitable product and failure.”

USA, Redwood City, CA