Hearst Corporation has acquired iCrossing, one of the largest independent digital marketing services providers in the world. Don Scales, president and CEO, iCrossing and all key members of iCrossing management, will continue in their present roles following the transaction’s close. The financial details were not disclosed.
The acquisition gives Hearst extensive global digital marketing capabilities, including paid search, search engine optimization, Web development, mobile and social marketing, and data analytics. iCrossing works with leading companies like Bank of America, Toyota, Travelocity and The Coca-Cola Company to help them connect with customers via digital platforms and increase search effectiveness and consumer engagement. iCrossing will continue to work with and grow its own client base while simultaneously collaborating with other Hearst divisions to bring clients and consumers new and innovative solutions.
Commenting on the deal, Frank A. Bennack, Jr., vice chairman of Hearst said: “Search and online marketing expertise will be an important asset for us as we continue to look for new ways to reach key audiences through digital marketing for our brands and our clients. iCrossing has built a great business and has consistently been recognized as a leader in its field; its strong relationships with top brands and companies are a perfect complement to our own.”
Matthew Petersen, senior vice president of Hearst Magazines, will head a new line of business, Hearst Marketing Services, which will include oversight of iCrossing.
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