Wunderman acquires majority stake in Pmweb in Brazil 

WPP’s wholly-owned operating company Wunderman, a global digital agency, has acquired a majority stake of Pmweb Comunicação Ltda., a digital marketing specialist in Brazil.

Pmweb’s gross revenues were over R$32 million for the year ended December 31, 2015 with net assets of R$3 million as of the same date. Clients include Avon, B2W Digital, LATAM Airlines, Lojas Renner, Mercado Livre, ViajaNet, Walmart and Whirlpool Corporation. Founded in 1997, the company employs 140 people and is based in Porto Alegre with an office in São Paulo. The company will operate as Pmweb as part of Wunderman.

Pmweb monitors digital campaigns across multiple screens and devices on behalf of its clients, allowing them to tweak messages in real time to optimize their effectiveness. Managing a database of 200 million consumers, it is Brazil’s leading cross-channel campaign management and optimization company.

UK, London & Brazil, Porto Alegre

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