WPP’s GroupM acquires 49% of Haworth Marketing + Media in the United States

September 23, 2014 — Fusion DigiNet

wppWPP’s wholly-owned media investment management company, GroupM, has acquired 49% of media agency Haworth Marketing + Media in the United States.

Haworth’s billings for the year ended 31 October 2013 were approximately US$700 million with gross assets of US$87 million at the same date. The agency manages media investment for clients such as Target, Ben & Jerry’s, Beats by Dr. Dre, Honeywell, DreamWorks Animation and The Oscars. Haworth, which employs 140 people and has offices in Minneapolis and Los Angeles, was founded in 1970.

UK, London & USA, Minneapolis, MN

Related articles:

Posted in Marketing/Advertising, ~Europe, ~North America. Tags: , , , , . Leave a Comment »

WPP to acquire Teein in China

September 22, 2014 — Fusion DigiNet

WPP’s wholly owned operating company VML, a global digital network, has agreed to acquire Teein, a leading social media agency in China.

Established in 2004 in Shanghai, Teein is a full-service social media agency offering social listening, social marketing and social CRM. The agency also provides online media planning and buying, online public opinion monitoring and social media application development. Key clients include Danone, Estee Lauder, Google, Lenovo, SAP and Unilever.
For the year ending 31 December 2013, Teein’s unaudited revenues were RMB 43.5 million, with gross assets of RMB 13.3 million, as of the same date. The agency employs approximately 170 people.

UK, London & China, Shanghai

Posted in Marketing/Advertising, ~Asia, ~Europe. Tags: , , , , . Leave a Comment »

WPP invests $25M for a stake in AppNexus

September 22, 2014 — Fusion DigiNet

WPP is to invest $25 million in publisher ad server platform AppNexus.

AppNexus has net revenues that are above $100 million and is currently valued at $1.2 billion. The company employs nearly 600 people and is based in New York with 10 offices around the world. It was founded in 2007. AppNexus’ platform allows real time buying and selling of digital advertising for marketers, publishers and content providers and media investment management companies, including Xaxis and its parent GroupM, the WPP-owned media investment management company that oversees $105 billion in client billings, according to RECMA. AppNexus currently delivers more than 30 billion ad impressions per day and forecasts that annual spending across its platform will exceed $2 billion in 2014.

Xaxis is contributing its “Xaxis For Publishers” (XFP) business to AppNexus (formerly Open Adstream). The technology was one of several acquired by WPP as part of the 24/7 Real Media acquisition and is the second largest publisher ad server platform in the world. The staff of XFP will join AppNexus, where they will add even greater value to AppNexus’ strategy. This deal enables Xaxis to focus development resources on its core data technology and media products, while more closely aligning with a strong, independent ad serving partner. Xaxis will continue to develop its own robust proprietary platform including its Turbine DMP, analytics suite, and reporting and optimization technology.

The transaction expected to close by year end.

UK, London and USA, New York, NY

Posted in Marketing/Advertising, ~Europe, ~North America. Tags: , , . Leave a Comment »

WPP and ITV invest in digital content studio Indigenous Media

September 16, 2014 — Fusion DigiNet

wppWPP is taking a significant minority stake in Indigenous Media along with ITV, the UK’s largest commercial broadcast network.

Indigenous Media LLC is a new digital studio that produces high-quality scripted content and develops channel brands for content distribution, founded by award-winning film makers Jon Avnet, Rodrigo Garcia and Jake Avnet.

itvWPP and ITV will contribute advertising and distribution expertise, allowing Indigenous Media to focus on creating content that will attract brand sponsorships, and global distribution on multiple platforms. Other investors include Advancit Capital and individuals including Steven Tisch, Michael Price and Dr. Aaron Stern. Indigenous Media is based in Los Angeles.

Indigenous Media will focus on producing scripted hour-long and half-hour long series for digital platforms worldwide, as well as developing multi-platform content brands. Director/producers Jon Avnet (Black Swan, Justified, Fried Green Tomatoes, Risky Business), Rodrigo Garcia (Albert Nobbs, In Treatment, Big Love, Last Days in the Desert), and Jake Avnet have won Oscars, Emmys and Tonys for their work. They bring well established relationships with such talents as Julia Stiles, Jennifer Beals, America Ferrera, Jennifer Garner, Anna Paquin, Maggie Grace and Alfred Molina, and writers/directors Marta Kauffman, Betty Thomas, Lesli Linka Glatter, Paul Brickman, and Neil LaBute to the new company.

The Avnets and Garcia have already won critical acclaim for the female-centric WIGS digital content model they founded, which has Fox Broadcasting as its strategic partner. WIGS, which is available on Hulu and FOXNOW, develops high-quality original series, short films, and documentaries, all starring female leads. WIGS has been recognized by The Webbys, Streamy’s, IAWTV, and Writers Guild of America, among others.

UK, London & USA, Los Angeles, CA

Related articles:

Posted in Broadcasting, Content Media, Marketing/Advertising, ~Europe, ~North America. Tags: , , , . Leave a Comment »

Kantar Health acquires health consultancy services company Evidências in Brazil

September 15, 2014 — Fusion DigiNet

WPP’s wholly-owned global healthcare consulting firm, Kantar Health, has acquired Focus Assistência Médica S/S Ltda. and Classe Assistência Médica S/S Ltda. (“Evidências”), a leading healthcare research company, in Brazil.

Evidências’ unaudited revenues for the year ended 31 December 2013 were approximately R$5.8 million with gross assets of approximately R$0.9 million at the same date. Founded in 1998, the company employs 22 people and is based in Campinas with an office in São Paulo.

Evidências provides consultancy and research services in pharmacoeconomic studies and analysis, local dossier submission packages, professional writing, market access and training. It works with all segments of the Brazilian healthcare market, including health insurers, government bodies, hospitals and providers, and pharmaceutical and medical device manufacturers.

UK, London & Brazil, São Paulo

Posted in B2B Services, Consultancy, Marketing/Advertising, ~Europe, ~Latin America and Caribbean. Tags: , , , , . Leave a Comment »

Y&R Advertising acquires creative and research agency from MCS Holding in Mongolia

September 15, 2014 — Fusion DigiNet

WPP’s wholly owned operating company Y&R Advertising is to acquire the creative and research agency of MCS Holding LLC, one of Mongolia’s largest conglomerates.

The deal marks WPP’s first acquisition in Mongolia. In addition, Y&R becomes the first global ad network to establish a majority-owned agency office in the country.

Established in 2008, the creative and research agency provides a range of services, including advertising development and events management as well as consumer and retail market research services. Its clients include MCS Asia Pacific Brewery, Dell, Herbalife, and JTI. The agency has approximately 45 people.

Following the acquisition, the agency will be renamed Y&R Mongolia; its market research business will be affiliated to WPP’s global research consultancy TNS, which will be the first international research consultancy to establish a presence in Mongolia.

UK, London & Mongolia

Posted in B2B Services, Consultancy, Marketing/Advertising, ~Asia, ~Europe. Tags: , , . Leave a Comment »

Salmon acquires e-commerce digital agency Neoworks in the UK

September 11, 2014 — Fusion DigiNet

WPP’s wholly-owned operating company Salmon, an e-commerce agency, has acquired e-commerce specialists, Neoworks Limited in the UK.

Salmon, a WPP Digital company, is known for its design, development, implementation and management of enterprise-scale multichannel systems for retailers, manufacturers and wholesalers with more than US$5 billion of online sales running through platforms which it has built. Neoworks, which specialises in the implementation of e-commerce sites using SAP’s hybris technology, will complement Salmon’s existing technology skills and give clients greater flexibility to work with the most appropriate platform for their needs.

London-based Neoworks employs 35 people and services clients including Ted Baker, ASICS, and T-Mobile. The agency’s consolidated unaudited revenues for the year ended 31 March 2014 were £3.9 million, with gross assets of £2.7 million as at the same date.

UK, London

Related articles:

Posted in Marketing/Advertising, ~Europe. Tags: , , , . Leave a Comment »

Omnicom Group’s Adelphi Worldwide acquires The Planning Shop International

September 9, 2014 — Fusion DigiNet

Adelphi Worldwide, part of The DAS Group of Companies, a division of Omnicom Group, has acquired The Planning Shop international a London-based healthcare brand and research agency.

TPSi will join Adelphi’s portfolio of healthcare evidence and solutions businesses.

Stuart Cooper, Adelphi Worldwide’s CEO, commented, “We are delighted to welcome TPSi to the Adelphi Group. I have admired their creative skills in developing a unique agency and branded solution-based offer in the global space. They complement superbly our research presence across the spectrum, from molecule idea development to tangible brand – delivering the right solution and communication for patients and healthcare professionals. This really strengthens even further our top flight presence as a group in this sector. They will complement also our DAS and Omnicom partners, dedicated to effective creative communication solutions, some of whom they already work with.”

Adelphi provides services in strategic marketing, marketing and business intelligence, real-world observational research and disease specific programmes, health and economic outcomes research, market access, pricing and reimbursement research, health communications, medical education and strategic product development consultancy.

UK, London

Related articles

Posted in Marketing/Advertising, ~Europe. Tags: , , , . Leave a Comment »

JWT acquires majority stake in search engine marketing specialist Blinks in Brazil

September 5, 2014 — Fusion DigiNet

WPP’s wholly-owned operating company JWT, the global marketing communications agency, has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. (“Blinks”), a leading search engine marketing agency in Brazil.

Blinks’ unaudited revenues for the year ended 31 December 2013 were approximately R$11.2 million with gross assets of approximately R$3.3 million at the same date. Clients include Bom Negócio, CVC, Netfarma, Staples, BB Box, Giuliana, and Sem Parar. Founded in 2009, the company employs 81 people and is based in São Paulo.

UK, London & São Paulo, Brazil

Related articles:

Posted in Marketing/Advertising, ~Europe, ~Latin America and Caribbean. Leave a Comment »

JWT acquires majority stake in digital agency Try in Brazil

September 4, 2014 — Fusion DigiNet

WPP’s wholly-owned operating company JWT, a global marketing communications agency, has acquired a majority stake of Cairos Usabilidade Eireli (“Try”), a user experience agency in Brazil that designs and develops custom web, mobile, desktop and touch-enabled applications.

Try’s unaudited revenues for the year ended 31 December 2013 were approximately R$2.5 million with gross assets of approximately R$0.3 million at the same date. Clients include, Itaú Bank, Porto Seguro, Electrolux, SKY, Serasa-Experian, Havaianas, Prontmed, and Kate Spade. Founded in 2003, the company employs 22 people and is based in São Paulo. Try provides consultancy to their clients in user experience, interaction design and prototyping.

UK, London & São Paulo, Brazil

Related articles:

 

Posted in Marketing/Advertising, ~Europe, ~Latin America and Caribbean. Leave a Comment »
« Older posts
Newer posts »