Omnicom Group’s Diversified Agency Services acquires The Core, a UK design and communications agency

Diversified Agency Services (DAS), a division of Omnicom Group has acquired The Core, an award-winning design and communications agency with offices in Hull, Leeds and London, UK.

The Core will remain an independent brand, but will operate as an aligned agency to DAS’s Hornall Anderson in Seattle, WA.

Founded in 1990 by Creative Director Alastair Whiteley, The Core offers clients a range of services including branding, packaging design, innovation and advertising.

“It has been great to see The Core grow and develop as an agency over the last 20 years,” said Tom Harrison, CEO of DAS. “We have been impressed with their approach to creative development and client service. They are producing innovative work that is adding value to their clients across existing and emerging channels.”

Whiteley, who will continue in his current position, noted, “We are honored to be joining the group – one of the largest and most respected agency networks in the world. Our ambition is to continually improve our business while exploring ways we can mutually benefit from geographic reach, expertise and client base. We will continue to strive to deliver exceptional, relevant work and provide our clients with the high level of personal service they have come to expect.” For more information visit

UK, London & USA, New York, NY

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