Global advertising and marketing services business Omnicom Group, has acquired Sales Power, an in-store promotion company.
Sales Power was set up in January 2009 as a joint venture between Omnicom’s Diversified Agency Services (DAS) division and a local field marketing agency to service Unilever China’s in-store promotional needs in South China. The company has 23 offices across Southern China.
“This significant investment in Sales Power underscores Omnicom’s continued commitment to the fast growing Chinese market and providing best in class retail activation services to our clients,” said Serge Dumont, Senior Vice President, Omnicom Group Inc., President, APIMA (Asia-Pacific, India, Middle East, and Africa), Chairman Asia Pacific.
Simon Dalby, President of DAS Asia-Pacific, said, “We look forward to the next phase of Sales Power’s development and its investment in client needs.”
Sales Power CEO Simon Ho noted, “Omnicom’s 100% ownership of Sales Power will enable us to fully control our growth plans. We look forward to helping Unilever grow all of its brands through best-in-class retail activation.”
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