Omnicom Group’s Diversified Agency Services acquires The Modellers, marketing research firm

Omnicom Group‘s Diversified Agency Services has acquired marketing research company The Modellers. The Modellers will continue to service clients from its Salt Lake City headquarters.

“We’re extremely pleased to have The Modellers become part of DAS,” said Thomas Harrison, Chairman and CEO of DAS.  “Their unique and powerful capabilities are exciting and the need in the marketplace for the kinds of insights that can only come from the smart application of advanced analytics is growing. The Modellers enhance our capability to offer cutting-edge services to help our clients succeed in this demanding and ever changing environment.”

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