acquires mobile app development platform adHUBs, the auction marketplace for the acquisition of locally-targeted and category specific customer prospects, has acquired adHUBs, a publisher of mobile applications. Terms of the transaction were not disclosed.

“Mobile is inherently locally-targeted,” said founder and CEO Payam Zamani. “We intend to become the largest provider of locally-targeted, mobile consumer traffic to our advertisers.”

As part of this acquisition Reza Hajebi, a co-founder of adHUBs and former head of Infrastructure Technologies at Yahoo, has joined Reply! as Chief Technology Officer. JP Novin, also a co-founder and CEO of adHUBs, has joined Reply! as Vice President, Mobile, and will lead the company’s mobile strategies.

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