Reply.com acquires web properties

Reply.com, the auction marketplace for the acquisition of locally-targeted and category specific customer prospects, has acquired numerous web properties to further support and broaden its reach in the real estate and home improvement categories. Among the websites acquired are FastRoofingBids.com, FastRoofingLeads.com, and LeadToRealty.com.

FastRoofingBids.com and FastRoofingLeads.com’s high organic search engine ranking helps Reply.com further improve its presence in one of the major trades within the home improvement industry.

“As we continue to grow organically, acquisition opportunities play an important role in further scaling our presence within our existing verticals as well as emerging categories,” said Reply.com Founder and CEO Payam Zamani. “In our quest to maximize liquidity in our auction marketplace for locally-targeted traffic, we will continue to target assets that deliver new sources of traffic, bring new advertisers to Reply.com, or allow us to expand into new categories.”

USA, San Ramon, CA

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