Reply.com raises $15 million from Hercules Technology Growth Capital

Reply.com, a business that operates a proprietary auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-click or cost-per-lead basis, has raised around $15 million in venture debt from Hercules Technology Growth Capital. Hercules Technology Growth Capital primarily finances privately-held companies backed by leading venture capital and private equity firms.

In addition, Reply.com announced that it has acquired certain assets of Contractors.com to further enhance its home improvement-related offerings.

Location: USA, San Ramon, CA

Ref: F231109-492

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