iSuppli Corp. has entered into an agreement in principle that is expected to lead to the acquisition of media research company Screen Digest.
Screen Digest provides market research covering film, television, broadband media, mobile media, cinema, home entertainment, TV technology and video games.
While the financial terms of the acquisition are not public, Screen Digest and its wholly owned subsidiary Adams Media Research (AMR) would become part of iSuppli; the acquisition is expected to be completed before the end of 2010. The Screen Digest corporate brand will remain in place for the foreseeable future
The planned acquisition would include AMR, which is the U.S. media industry’s key source of market data and financial analysis on the film, television, video game and digital media markets. Founded by industry-renowned analyst Tom Adams in 1993, AMR was acquired by Screen Digest in 2007.
“We at Screen Digest are looking forward to the prospect of joining the iSuppli team by combining our decades of media research with their extensive and detailed electronic value chain expertise,” said Allan Hardy, Managing Director of Screen Digest. “With developments in the media industry increasingly tied to the proliferation of new technology platforms and services, iSuppli and Screen Digest will be uniquely positioned to help clients throughout the TMT supply chain understand and capitalize on the forces reshaping the global entertainment and electronics businesses.”
Screen Digest has been tracking global media markets for almost 40 years. Headquartered in London, the company employs a team of over 45 expert analysts, led by Ben Keen, Chief Analyst and Executive Director.
Location: UK, London & USA, El Segundo, California
Ref: F231109-491
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