RTL Netherlands acquires media company BrandDeli

RTL NetherlandsRTL Netherlands is to acquire BrandDeli, the sales house for the Discovery, Fox and Viacom brand portfolio for an undisclosed amount. The acquisition is the result of RTL Netherlands, Discovery Benelux, Fox Networks Group Benelux and Viacom International Media Networks entering into a strategic sales partnership as of 1 January 2019.

RTL will be granted the right to sell advertising space for at least three years for the Discovery, Fox and Viacom brand portfolio, offering a wider range of spot time, branded partnerships and online (video and display) advertising space.

Advertisers will have access to a larger overall reach, especially in younger target groups in both daytime and prime time slots. Discovery, Fox and Viacom also keep the opportunity to sell their own airtime.

Ton Rozestraten, CCO RTL Netherlands, said, “In five years, BrandDeli has grown into a successful company that we look at with admiration. Cooperation enables us to market an even wider and more varied range of products with the beautiful brands that BrandDeli represents. It fits in with our growth strategy to strengthen our position as a local player within the globalising playing field. Like no other, we are able to reach the masses with high-quality programmes and digital propositions. By combining this strength with BrandDeli’s rich cross-media offering (apps, social media, linear TV and websites), we offer advertisers access to an even more varied and growing fan base.”

Netherlands, Hilversum & Amsterdam

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Infomedia acquires Norwegian Opoint Technology

InfomediaNordic media intelligence company Infomedia has acquired Norwegian Opoint Technology from M-brain. The terms of the transaction were not disclosed.

The transfer includes Opoint’s global web-crawling technology for online media, the business of web-crawling services for +70 international media monitors and key personnel in Oslo and Chennai.

The acquisition of Opoint Technology does not change the current Nordic collaboration between Infomedia and M-brain under the partnership “MIA – Media Intelligence Alliance”. The two Nordic players will still operate jointly on Nordic print media solutions, but Infomedia is looking to expand their current customer offering for digital media in the Nordics and international media intelligence space.

Infomedia CEO, Thomas Vejlemand said, “The acquisition marks yet another milestone for Infomedia. We are now able to provide global online media content and a strong web-crawling technology for new digital products. This goes very well in hand with the partnerships with Talkwalker and Hootsuite for social media listening and engagement. We also strengthen our position in the global media monitoring space by having an even stronger partner channel with customers from US, to Europe and Asia”.

Denmark, Copenhagen & Norway, Oslo

RTL Group acquires United Screens

RTLThe RTL Group has fully acquired United Screens, the leading multi-platform network in the Nordic countries. The transaction, which closed on 2 January 2018, provides for a price of SEK 120 million (€12.4 million) on a debt and cash-free basis subject to usual post-closing adjustments. Additionally, RTL Group plans to invest SEK 25 million (€2.6 million) to fund the company’s growth plan across the Nordic region.

United Screens generates over 500 million video views a month on YouTube and represents hundreds of influencers in music, lifestyle and entertainment across all social media platforms. The company was founded by Malte Andreasson, Stina Bergfors and Bonnier Ventures in 2013 and is based in Stockholm, Sweden, with offices in Oslo, Norway and Helsinki, Finland. Bonnier Ventures financed the company since the early start. Before the foundation of United Screens, Malte Andreasson worked as Scheduling Director for the Swedish channel TV4, while Stina Bergfors was the Country Director for Google and YouTube in Sweden. Malte Andreasson continues to head United Screens as CEO.

RTL Group CEO Bert Habets, who has become Chairman of the Board of United Screens following the transaction, said: “This acquisition is another step in accelerating our ‘Total Video’ strategy, as United Screens strengthens our MPN presence in Europe. With our highly popular creators and leading market positions in each territory, RTL Group is the only European company to offer advertisers pan-European digital video campaigns in premium and brand-safe environments.”

Luxembourg & Sweden, Stockholm

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WPP to acquire Teein in China

WPP’s wholly owned operating company VML, a global digital network, has agreed to acquire Teein, a leading social media agency in China.

Established in 2004 in Shanghai, Teein is a full-service social media agency offering social listening, social marketing and social CRM. The agency also provides online media planning and buying, online public opinion monitoring and social media application development. Key clients include Danone, Estee Lauder, Google, Lenovo, SAP and Unilever.
For the year ending 31 December 2013, Teein’s unaudited revenues were RMB 43.5 million, with gross assets of RMB 13.3 million, as of the same date. The agency employs approximately 170 people.

UK, London & China, Shanghai

Viggle Acquires Wetpaint

viggleViggle, the television and music loyalty service launched in 2012, has acquired Wetpaint, an entertainment media and technology company focused on television fans, for approximately $30 million in cash and stock.

Wetpaint provides original content to over 12 million monthly unique users and provides a way for fans to stay connected with celebrities and TV shows.

“Wetpaint is the perfect complement to our business for users, TV network partners and advertisers,” said Greg wetpaintConsiglio, President and COO of Viggle. “This combined company brings together Viggle’s proven promotion, entertainment rewards and monetization capabilities with Wetpaint’s reach, social distribution technologies and best-in-class content. Wetpaint leverages the power of social media to ensure TV fans are getting the latest news and commentary about the shows they love, and enables us to expand our offering to before, during and after the show airs.”

For marketers, this acquisition creates significant opportunities to reach a passionate audience with targeted messages across an “always on” entertainment experience that now includes multiple touch points and platforms. Marketers already benefit from Viggle’s extensive reward program, as well as in-app advertising, and that will now be extended through Wetpaint’s online content and social media streams.

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USA, New York, NY

Livefyre acquires social storytelling platform Storify

livefyreLivefyre has acquired Storify, the drag-and-drop storytelling tool. Livefyre will integrate Storify into its StreamHub platform.

Founded in 2010, Storify was created to help journalists sift through the massive amounts of social content around news events to create multimedia stories that can be embedded anywhere. PR agencies use the social curation tool to hand-select social content for websites, microsites and advertising campaigns. Storify is  used by nearly one million journalists, agencies and brands to tell stories online, including the BBC, CNN, Al Jazeera, EA Sports, Ford, GE, HBO, IBM, Microsoft, Marc Jacobs, Samsung, The Wall Street Journal and The New York Times.

storify“Acquiring Storify made perfect sense,” said Jordan Kretchmer, founder and CEO of Livefyre. “Livefyre powers social media and user engagement on the largest media properties and brands on the web. Storify also delivers a unique and vital curation tool for journalists and editors at many of those same companies. Now our enterprise users will be able to manage Storify content from the same centralized Livefyre dashboard where they’re already managing all of their social and user-generated content. With the addition of Storify, StreamHub is now the only real-time platform that enables both editorial and automated content curation from all the major social networks including Twitter, Facebook and Instagram.”

Storify currently offers three levels of service to its users: Free, Business and VIP. With this acquisition, the Storify Free product will continue to be offered as it is now. The teams will merge Storify’s multiple paid tiers into a single enterprise offering that will include additional new features such as single sign-on to create stories, centralised story and editor management, Storify galleries, user participation tools, automated media filtering and engagement analytics.

Storify co-founder Burt Herman added: “We created Storify to unite journalism and social media, helping to tell stories that come alive with eyewitness reports from where news is happening. Joining Livefyre means our users, including journalists and now brands and agencies, will be able to integrate social media easily across their websites, and also into mobile apps, ads and TV broadcasts. We can now also help publishers make more revenue through native ads.”

Co-founders Xavier Damman and Burt Herman will join the Livefyre team, along with Storify employees from product, engineering and support. Damman will continue to oversee the Storify product, and Herman will lead relations for all of Livefyre’s editorial users and partners.

Storify becomes the first acquisition by Livefyre since its founding in 2009.

USA, San Francisco, CA

Twitter acquires Spindle

twitter3Twitter has acquired Boston-based app maker Spindle Labs. Spindle was founded by Pat Kinsel and Alex lambert. Spindle helps you discover the best social updates from nearby shops, restaurants, bars, event venues, parks, museums and galleries, community organisations, and other attractions. The terms of the deal were not disclosed. The Spindle app has been removed from the App Store.

Here is the announcement on the Spindle blog.

We’re very proud to announce that Spindle has been acquired by Twitter.

We’ve spent the past two and a half years building a product that helps you answer the question: “What’s happening nearby right now?” Every time we’ve experimented and looked beyond local discovery, we’ve been amazed by the breadth and quality of content shared on Twitter. By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what’s happening around you.

The Spindle team will be relocating and joining the Twitter team in San Francisco. As part of this change, we’ll be sunsetting the Spindle service today to focus on these new and exciting opportunities.

To our users, friends, families, investors, advisors, and everyone else: thank you for your support. It’s been an incredible journey and we couldn’t have gotten here without you.

– The Spindle Team

USA, San Francisco, CA & Boston, MA

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