Infomedia acquires Norwegian Opoint Technology

InfomediaNordic media intelligence company Infomedia has acquired Norwegian Opoint Technology from M-brain. The terms of the transaction were not disclosed.

The transfer includes Opoint’s global web-crawling technology for online media, the business of web-crawling services for +70 international media monitors and key personnel in Oslo and Chennai.

The acquisition of Opoint Technology does not change the current Nordic collaboration between Infomedia and M-brain under the partnership “MIA – Media Intelligence Alliance”. The two Nordic players will still operate jointly on Nordic print media solutions, but Infomedia is looking to expand their current customer offering for digital media in the Nordics and international media intelligence space.

Infomedia CEO, Thomas Vejlemand said, “The acquisition marks yet another milestone for Infomedia. We are now able to provide global online media content and a strong web-crawling technology for new digital products. This goes very well in hand with the partnerships with Talkwalker and Hootsuite for social media listening and engagement. We also strengthen our position in the global media monitoring space by having an even stronger partner channel with customers from US, to Europe and Asia”.

Denmark, Copenhagen & Norway, Oslo