Viggle Acquires Wetpaint

viggleViggle, the television and music loyalty service launched in 2012, has acquired Wetpaint, an entertainment media and technology company focused on television fans, for approximately $30 million in cash and stock.

Wetpaint provides original content to over 12 million monthly unique users and provides a way for fans to stay connected with celebrities and TV shows.

“Wetpaint is the perfect complement to our business for users, TV network partners and advertisers,” said Greg wetpaintConsiglio, President and COO of Viggle. “This combined company brings together Viggle’s proven promotion, entertainment rewards and monetization capabilities with Wetpaint’s reach, social distribution technologies and best-in-class content. Wetpaint leverages the power of social media to ensure TV fans are getting the latest news and commentary about the shows they love, and enables us to expand our offering to before, during and after the show airs.”

For marketers, this acquisition creates significant opportunities to reach a passionate audience with targeted messages across an “always on” entertainment experience that now includes multiple touch points and platforms. Marketers already benefit from Viggle’s extensive reward program, as well as in-app advertising, and that will now be extended through Wetpaint’s online content and social media streams.

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