Y Combinator-backed internet advertising startup AdGrok has been acquired by Twitter. AdGrok helps businesses manage their Google AdWords accounts. Terms of the deal were not disclosed. Though TechCrunch has reported rumours of less than $10 million.
Founder Matthew McEachen wrote in the AdGrok blog, “Twitter has acquired the AdGrok team. Starting today, we will be working full-time on Twitter’s revenue engineering team.”
He went on to say, “When Twitter approached us and asked if we’d be interested in working on their monetization platform, we realized that this was a once-in-a-lifetime opportunity that we just couldn’t pass up. The fact that the Twitter team is both smart and user-focused only made our decision easier.”
USA, San Francisco
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