RTL Netherlands is to acquire BrandDeli, the sales house for the Discovery, Fox and Viacom brand portfolio for an undisclosed amount. The acquisition is the result of RTL Netherlands, Discovery Benelux, Fox Networks Group Benelux and Viacom International Media Networks entering into a strategic sales partnership as of 1 January 2019.
RTL will be granted the right to sell advertising space for at least three years for the Discovery, Fox and Viacom brand portfolio, offering a wider range of spot time, branded partnerships and online (video and display) advertising space.
Advertisers will have access to a larger overall reach, especially in younger target groups in both daytime and prime time slots. Discovery, Fox and Viacom also keep the opportunity to sell their own airtime.
Ton Rozestraten, CCO RTL Netherlands, said, “In five years, BrandDeli has grown into a successful company that we look at with admiration. Cooperation enables us to market an even wider and more varied range of products with the beautiful brands that BrandDeli represents. It fits in with our growth strategy to strengthen our position as a local player within the globalising playing field. Like no other, we are able to reach the masses with high-quality programmes and digital propositions. By combining this strength with BrandDeli’s rich cross-media offering (apps, social media, linear TV and websites), we offer advertisers access to an even more varied and growing fan base.”
Netherlands, Hilversum & Amsterdam
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