The RTL Group has fully acquired United Screens, the leading multi-platform network in the Nordic countries. The transaction, which closed on 2 January 2018, provides for a price of SEK 120 million (€12.4 million) on a debt and cash-free basis subject to usual post-closing adjustments. Additionally, RTL Group plans to invest SEK 25 million (€2.6 million) to fund the company’s growth plan across the Nordic region.
United Screens generates over 500 million video views a month on YouTube and represents hundreds of influencers in music, lifestyle and entertainment across all social media platforms. The company was founded by Malte Andreasson, Stina Bergfors and Bonnier Ventures in 2013 and is based in Stockholm, Sweden, with offices in Oslo, Norway and Helsinki, Finland. Bonnier Ventures financed the company since the early start. Before the foundation of United Screens, Malte Andreasson worked as Scheduling Director for the Swedish channel TV4, while Stina Bergfors was the Country Director for Google and YouTube in Sweden. Malte Andreasson continues to head United Screens as CEO.
RTL Group CEO Bert Habets, who has become Chairman of the Board of United Screens following the transaction, said: “This acquisition is another step in accelerating our ‘Total Video’ strategy, as United Screens strengthens our MPN presence in Europe. With our highly popular creators and leading market positions in each territory, RTL Group is the only European company to offer advertisers pan-European digital video campaigns in premium and brand-safe environments.”
Luxembourg & Sweden, Stockholm
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