According to the wall Street Journal’s MarketWatch Gannett Co. Inc. has acquired news aggregator Quickish in a deal designed to boost the USA Today Sports Media Group’s focus on online sports news. Financial terms of the deal were not disclosed.
Quickish, which was launched in January 2011, works as a news curation and recommendation hub for sports news and analysis on social and media platforms. The news aggregator offers a summary and a link for sports stories, which are picked by Quickish’s editors instead of an algorithm.
Its founder, Dan Shanoff, has joined USA Today Sports as an audience development executive. Mr. Shanoff created and produced the “Daily Quickie” column for ESPN.com and has worked in content development roles for Starwave, Sports Illustrated and the NFL.
Gannett, like other struggling traditional publishers, has been attempting to bulk up its digital operations to help offset soft print advertising. The company in January acquired Fantasy Sports Ventures, a network of independent sports websites led by TheBigLead.com., part of its efforts to expand its online sports audience. Terms of that deal were also not disclosed.
Shares of Gannett rose recently 1.6% to $12.92. The stock is down 4% so far this year.
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