Gannett Co., Inc. has acquired BLiNQ Media LLC, a global innovator of Social Engagement AdvertisingSM solutions for agencies and brands. Since 2008, BLiNQ has managed social media marketing campaigns for more than 600 of the world’s largest advertisers.
“With demand for social media marketing solutions continuing to grow at a rapid pace, this acquisition is part of our ongoing transformation at Gannett and positions us to be a leader in both local and global social media marketing. BLiNQ will enhance Gannett Digital Marketing Services’ ability to deliver a one-stop shop for all marketing needs, including social marketing,” said Gracia Martore, president and CEO at Gannett.
BLiNQ will continue to operate its core business as part of Gannett’s portfolio of brands, providing technology and media solutions for social advertising and engagement to agencies and brands. As part of Gannett’s Digital Marketing Services organization, BLiNQ will help develop innovative social marketing solutions for businesses that want to reach local consumers. Gannett Digital Marketing Services will fully leverage BLiNQ’s BAM 2.0 technology platform, which facilitates social media campaign planning, set-up, management, optimization and insights. BLiNQ will have a strong focus on delivering robust solutions for local social engagement at scale, including working closely with ShopLocal to help shape best practices and results in reaching, engaging and building loyalty with retail consumers via social media. Dave Williams, BLiNQ’s CEO, will report to Vikram Sharma, president and CEO at Gannett Digital Marketing Services. Terms of the deal were not disclosed.
BLiNQ’s headquarters will remain at TechSpace in New York City and its technology, finance and marketing groups will remain based in Atlanta. BLiNQ’s sales and support offices will continue in London, Chicago, Boston, Los Angeles and San Francisco.
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