Scientific Games acquires 10.72% of NYX Gaming Group

Scientific GamesScientific Games Corporation has acquired ownership of 11,600,000 ordinary shares of NYX Gaming Group Limited, representing approximately 10.72% of the issued and outstanding ordinary shares of NYX. The acquired shares were purchased through the facilities of the TSX Venture Exchange at prices ranging from CAD$2.22 to CAD$2.35 per share, representing an aggregate purchase price of CAD$27,054,565. The transaction will be financed with cash on hand and debt. It represents a 112 percent premium to NYX’s closing stock price on September 19, 2017; and the transaction is expected to be accretive to earnings and cash flow in the first year and leverage neutral at closing.

NYX is a digital gaming provider with a staff of more than 1,000 employees globally, including more than 600 engineers and has more than 200 unique customers.

The award-winning NYX OGS™ (Open Gaming System), which allows licensees to leverage the best-of-breed, multi-vendor casino content from around the world, is acknowledged to be the industry’s market-leading gaming offering. From its own studios and a broad partner network of innovative third party suppliers, NYX offers customers the widest portfolio of content available, with access to more than 2,000 game titles, via OGS™.

Kevin Sheehan, Scientific Games’ President and Chief Executive Officer, said, “This important transaction creates a global gaming and lottery powerhouse. Scientific Games will be a stronger industry leader offering one of the broadest end-to-end portfolios of engaging content, innovative technologies and digital products and services across gaming and lottery”.

USA, Las Vegas, NV

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TBWA acquires Indian digital company Magnon

tbwaTBWA has acquired Magnon Group, one of India’s largest digital agencies. The acquisition includes Magnon Solutions, the domestic digital agency, and Magnon International, a digital outsourcing agency that serves clients across five continents.

Founded in 2000 by Vineet Bajpai , Magnon employs nearly 150 professionals between Mumbai and New Delhi.magnon

Magnon offers clients the full spectrum of digital services, including graphic design for web and mobile; digital marketing; search and social media optimization; bespoke technology applications development; online brand strategy consulting; eCommerce solutions; and mobile sites and apps development.

Effective immediately, Magnon will become part of the TBWA Group of companies in India. The digital agency, Magnon Solutions, will join TBWA’s global Digital Arts Network (DAN) and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN’s production offering.

“We are delighted to join forces with Magnon Group,” said Keith Smith , President – International at TBWA Worldwide. “We’ve been extremely impressed with both their digital capabilities and the strength of their management team. Globally, TBWA is building a strong, integrated digital network and we’re confident that Magnon Group will deliver the expertise and talent we need to deliver innovative work and added value for our clients in India.”

Bajpai, who will continue in his role as Founder and CEO of Magnon, said, “Being a part of TBWA is an ambition fulfilled. TBWA’s global reach and excellence will provide Magnon with the right platform towards becoming a market-leading digital agency in India and the region. And TBWA’s empowering culture allows us to retain our adaptability and entrepreneurial fabric.”

TBWA is part of Omnicom Group Inc.

USA, New York, NY & India, Mumbai

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Aegis Media acquires Lucidity Digital in Ireland

AegisAegis Group plc, the media and digital communications group, has acquired Lucidity Digital, a web design and development agency in Ireland.

Founded in 2003, Lucidity is one of the fastest growing agencies in the Irish market, providing a wide range of creative and production lucidity2solutions for both web and mobile. The acquisition of Lucidity will allow Aegis Media clients access to a full suite of digital creative and production services and will further strengthen the Aegis Media Digital position in the Irish market. Lucidity will become part of Aegis’s digital creative origination network, Isobar, and will be re-branded Lucidity Isobar in Ireland.

Liam McDonnell, CEO of Aegis Media Ireland, said: “We are delighted to be acquiring Lucidity, which will enhance the prospects of our business in the Irish market, allowing us to offer greater integration across digital media and creative. We welcome the Lucidity team into the fold and look forward to working with our new colleagues to leverage the exciting opportunities this acquisition will bring to our business in Ireland.”

UK, London & Ireland, Dublin

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Publicis Groupe acquires UK digital agency Outside Line

PublicisPublicis Groupe has acquired British digital agency Outside Line, a specialist in social and experiential media. Terms of the deal were not disclosed.

Founded in 2000 and based in London, Outside Line has become one of the top 5 independent social agencies in the UK according to New Media Age (Top 100 agencies report). The skill-set of the agency’s 68-strong team ranges from digital design and development to content creation, customer relations management and experience-driven social media marketing. Outside Line’s client list includes Andy Murray , Arla Foods (Cravendale and Lurpak), British Gas, Queen and Virgin Galactic, and its award-winning campaigns include “Music Inspired” for Beck’s, “Newsroom Blog” for British Gas, “Milk Matters” for Cravendale, and “Food Beats” for Lurpak.

Outside Line will be integrated into the Saatchi & Saatchi Worldwide network, working alongside the Saatchi & Saatchi London office and further improving the agency’s ability to deliver highly creative and effective multi-channel digital output at a faster, more efficient and cost-effective rate. Ant Cauchi and Lloyd Salmons , in addition to their current roles as Outside Line’s co-founders, will take senior roles as digital directors at Saatchi & Saatchi London , and will be responsible for integrating existing business and growing digital revenue. They will work closely with Saatchi & Saatchi’s creative partners Kate Stanners and Paul Silburn , director of strategy Richard Huntington , as well as the director of integration Matt Groves , while reporting to Saatchi & Saatchi London’s CEO Magnus Djaba .

“Outside Line is a perfect cultural fit for Saatchi & Saatchi,” said Magnus Djaba, CEO of Saatchi & Saatchi London . “Both our agencies share an exciting vision. We’re driven to create interactive social currency that is world-class, both online and offline – work that people share online, tweet about, and talk about in pubs, playgrounds and by the coffee machine. We’re thrilled to be able to seize this opportunity to strengthen our digital core and further boost our service to clients in this crucial sector.”

France, Paris & UK, London

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Publicis acquires iStrat and MarketGate in India

PublicisPublicis Groupe has acquired two different agencies in India : iStrat, an integrated digital agencies, as well as MarketGate, a Mumbai-based strategic business and marketing consulting firm.

iStrat was founded in 2003 and provides solutions across all forms of digital marketing. The agency services a broad range of clients, including Alpha G:Corp (real estate), the Confederation of Indian Industries, Dupont (luxury accessories), Hero Corp (motorcycles), Hindware (kitchen and sanitary appliances), Maruti Suzuki, the NASSCOM software trade association, and Nestlé. The agency, which is headquartered in Delhi and employs a team of 50, provides the full range of digital communications services including e-commerce store fronts, search engine optimization, social media, and rich media.

MarketGate, which was founded in 2005, delivers services in business growth planning, marketing strategy, brand positioning, portfolio strategy, brand architecture development, and marketing skills development. The agency’s 7 consulting experts aim to rejuvenate brands and power their growth by deploying marketing processes throughout their clients’ organizations. Clients include Colgate, Dabur (foods/personal care), General Motors, GlaxoSmithKline, Godrej (personal care), HSBC, ICICI (financial services/banking), Madura Garments (fashion), Mahindra & Mahindra (automobile), MTR (foods), and Radio Mirchi Viacom.

As a part of this acquisition Publicis Groupe will also acquire MarketGate Dimensions, a subsidiary providing research-based solutions to business, marketing and brand issues, with offices in Mumbai, Delhi & Bangalore. Its client list includes Glenmark (personal care), Kellogg’s, Maruti Suzuki, The Walt Disney Company and Viacom 18.

iStrat will be rebranded Publicis iStrat and will operate as a unit within Publicis Modem, Publicis Worldwide’s global digital network. Its founders Navneet Singh Sahni (CEO) and Sonya Sahni (Head of Marketing) will continue to lead the agency. MarketGate will retain its name and will operate within Publicis Worldwide.  It will also continue to be led by founders Shripad Nadkarni (CEO) and Sharda Agarwal (Executive Director).  Both iStrat and MarketGate leadership will now report into Nakul Chopra, CEO South Asia for Publicis Worldwide.

“We’ve recently made a number of smart, bold moves in India, and we’re going to continue doing so,” declared Jean-Yves Naouri, Chief Operating Officer of Publicis Groupe and Executive Chairman of Publicis Worldwide, during a press conference held in Mumbai today. “Building digital capabilities is a fundamental part of the Publicis strategy, and today’s acquisition of iStrat and the strengthening of our digital arm in this promising market is a key step towards realizing our growth goals. In addition, MarketGate is a fast-moving strategic outfit with strong skill-sets, an impressive range of clients and thorough knowledge of the Indian market and its consumers,” he continued.

France , Paris & India, Delhi & India, Mumbai

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