TBWA acquires Indian digital company Magnon

tbwaTBWA has acquired Magnon Group, one of India’s largest digital agencies. The acquisition includes Magnon Solutions, the domestic digital agency, and Magnon International, a digital outsourcing agency that serves clients across five continents.

Founded in 2000 by Vineet Bajpai , Magnon employs nearly 150 professionals between Mumbai and New Delhi.magnon

Magnon offers clients the full spectrum of digital services, including graphic design for web and mobile; digital marketing; search and social media optimization; bespoke technology applications development; online brand strategy consulting; eCommerce solutions; and mobile sites and apps development.

Effective immediately, Magnon will become part of the TBWA Group of companies in India. The digital agency, Magnon Solutions, will join TBWA’s global Digital Arts Network (DAN) and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN’s production offering.

“We are delighted to join forces with Magnon Group,” said Keith Smith , President – International at TBWA Worldwide. “We’ve been extremely impressed with both their digital capabilities and the strength of their management team. Globally, TBWA is building a strong, integrated digital network and we’re confident that Magnon Group will deliver the expertise and talent we need to deliver innovative work and added value for our clients in India.”

Bajpai, who will continue in his role as Founder and CEO of Magnon, said, “Being a part of TBWA is an ambition fulfilled. TBWA’s global reach and excellence will provide Magnon with the right platform towards becoming a market-leading digital agency in India and the region. And TBWA’s empowering culture allows us to retain our adaptability and entrepreneurial fabric.”

TBWA is part of Omnicom Group Inc.

USA, New York, NY & India, Mumbai

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