Aegis Group plc, one of the world’s leading marketing communications and market research groups, has acquired ICUC Moderation Services (“ICUC”), Canada, a provider of social media intelligence and moderation services. As at 31 December 2010, ICUC had gross assets of US $1.4m.
Aegis Group’s digital performance media business iProspect, will leverage ICUC’s community management platform and social media expertise to continue enhancing iProspect’s social media offerings. iProspect has more than 800 employees in 29 countries, and 39 offices worldwide.
Jerry Buhlmann, CEO of Aegis Group plc, said: “ICUC’s market leadership and breadth of expertise in media intelligence and moderation services will boost iProspect’s leadership across the digital performance spectrum. Beyond social media moderation, ICUC brings nearly a decade of astute social media understanding and intelligence to verticals ranging from entertainment and media to CPG and retail which fits in every respect with the next generation of social media services.”
Robert Murray, iProspect Global CEO, said: “There is an ideal match between ICUC’s real-time social media services and our clients’ growing needs across the social media landscape. As consumers continue to lead the evolution of brand interaction, iProspect will be perfectly poised to offer our clients robust social media expertise, based on technology leadership as well as in-depth end customer understanding.”
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