Aegis Group acquires Qualitè Search Marketing

Aegis Group plc, the media communications and market research group, has acquired Qualitè Search Marketing, a performance marketing business based in Norway.

Qualitè, which specialises in search engine marketing and advertising, web analytics and social media, will be merged with iProspect’s existing business in Norway to create the market leader in performance marketing. As at 31 December 2010, Qualitè had gross assets of £0.1m.

Jerry Buhlmann CEO of Aegis Group Plc, said: “Aegis’s acquisition of Qualitè is further evidence of our strategic focus on bolt-on acquisitions which provide scale, infill and innovation. Qualitè’s client list, assets and expertise will complement iProspect’s performance marketing offering in Norway, ensuring the combined business has a market-leading presence there. This will support Aegis Media in providing an integrated service proposition to our clients in that market.”

Magne Uppman, CEO of Qualitè commented: “We are extremely proud to be joining iProspect’s leading digital search and performance network, with a presence in the world’s major digital economies. This transaction provides the opportunity to deliver market-leading solutions to our national and international clients.”

UK, London & Norway, Oslo

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