Aegis Group is to make a strategic investment in local Chinese search search engine marketing agency PinZhong, also known as PZoom. PZoom was founded by Yu Cheng in 2006. Aegis Group’s investment in PZoom is RMB 24 million (£2.4 million).
Aegis Group’s digital performance marketing network, iProspect, will create a trading and development alliance with PZoom in order to bring more scale and breadth of services to existing and prospective Aegis Media clients in the digital performance marketing segment. By formalising a partnership with PZoom, Aegis also expects to extend client opportunities to its other global network brands of Carat, Vizeum and Isobar.
Nick Waters, CEO, Aegis Media Asia Pacific said: “Building scale and competitiveness in both search and performance marketing in China is a priority for Aegis. By identifying and investing in a proven brand like PZoom we will contribute significantly to our quest for growth in this space.”
UK, London and China
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