Aegis acquires C2 in India

Aegis Group plc, the media and digital communications group,  has entered into an agreement to acquire Communicate 2 (“C2”), a performance marketing and search agency in India. C2’s gross assets as at 31 March 2012 were INR 129.9 million (£1.5) million.

C2 is a specialist performance marketing agency which focuses on search engine optimisation, search engine marketing, contextual advertising, search strategies around social media and lead generation. Originally established in 1997, C2 has built a strong client list of both local corporates, including Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank, and international businesses, including Travelocity, Aviva Insurance and American Express.  C2 has offices in Mumbai, Delhi and Pune and employs over 130 employees.

C2 will be merged into iProspect India’s existing operations, strengthening its network in key cities across India and providing additional service capabilities for its clients.

UK, London &  India (Mumbai, Delhi and Pune)

Related articles: