M&C Saatchi take a minority stake in Shepardson Stern + Kaminsky

M&C Saatchi plc is to acquire a 33% stake in Shepardson Stern + Kaminsky LLC, a New York creative agency with clients including Wells Fargo, HBO and Starbucks. The Agency won five Cannes Lions in 2014 and created the most-watched video of the Obama presidential campaign.

The estimated consideration for the initial 33% stake in SS+K is $8.0 million, based upon a PBT multiple of 8 applied to 2014 and 2015 performance. The members of SS+K will be able to elect that M&C Saatchi purchase 50% of the remaining equity from 2016 and the remaining balance from 2018 for considerations based on future profits.

SS+K had unaudited gross assets of USD13.4m as at 30 September 2014 and an unaudited operating profit of USD1.8m for the twelve months ended 30 September 2014. There will be no change to key management at SS+K as a result of the transaction.

UK, London & USA, New York, NY

Yahoo to acquire BrightRoll for $640M

YahooYahoo! Inc. is to acquire BrightRoll, a programmatic video advertising platform for approximately $640 million in cash. BrightRoll’s net revenues are expected to exceed $100 million this year. Yahoo expects the transaction to enhance its EBITDA. Acquiring BrightRoll will make Yahoo’s video advertising platform the largest in the US.

brightroll“Video, along with mobile, social, and native, is driving a surge in digital advertising. Here at Yahoo, video is one of the largest growth opportunities, and BrightRoll is a terrific, strategic and financially compelling fit for our video advertising business,” said Marissa Mayer, Yahoo CEO. “As with every acquisition, we have been extremely thoughtful about our approach to the video advertising space. This acquisition will accelerate the growth of both companies – we can help BrightRoll scale to even more advertisers globally and they can bring their tremendous platform offering to Yahoo’s advertisers. The combination builds positive momentum for Yahoo’s broader display advertising business in 2015.”

The acquisition is expected to complete in Q1 2015. BrightRoll will retain their team of approximately 400 employees.

USA, Sunnyvale, CA & San Francisco, CA

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Porta Communications acquires PPS Group

porta-logoPorta Communications PLC, the AIM listed marketing and communications group, has acquired PPS Group Limited for £6,161,270.  PPS is an independent consultancy specialising in reputation management, community engagement and political consensus building, advising on projects such as complex property, infrastructure and energy developments.

The business will operate as Newgate PPS and will become Porta’s public affairs arm, managed by Stephen Byfield. The Group’s existing, smaller public affairs division within Newgate Communications will be integrated into Newgate PPS.

PPS employs 45 staff operating from offices in London, Manchester, Bristol, Edinburgh, Aberdeen and Cardiff.  In the year ended 30 April 2014, PPS’s fee income was £4,647,299 with profits before tax of £706,277; the balance sheet showed current assets of £2.67m and net current assets of £1.6m.  PPS has cash at bank on completion of £1.6m.

The total consideration comprises £2,930,635 in cash and £850,000 in loan notes with the balance of £2,380,635 satisfied by the issue of 23,806,350 ordinary £0.10 Porta shares at 10p each.  The loan notes totaling £0.85m nominal value carry a coupon of 6 per cent and are redeemable 12 months from date of issue for cash.  The consideration shares are subject to a lock-in agreement which provides for a 24 months lock-in period with a further 12 months orderly market period. 

Commenting on the acquisition, Porta Chief Executive David Wright, said: “This acquisition is in line with Porta’s strategy of building critical mass across the marketing communications mix.  PPS is a very successful, professionally run company that will bring a new area of expertise to the Group and is complementary to our existing specialist public affairs offering.  PPS’s strength in the regions and Scotland will also enable the Group to capitalise fully on the opportunities created by the devolution of powers to those areas.”

UK, London

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The Mission Marketing Group acquires Raymond Loewy International

MissionThe Mission Marketing Group plc, a marketing communications and advertising group, has acquired Raymond Loewy International Limited (“Speed Communications”) and its concurrent merger with Bray Leino PR (the specialist PR division of Bray Leino) to create a separate standalone PR business with revenues in excess of £5m, to be known as Speed Communications.

Speed Communications is a London-based PR Agency, employing 25 staff. Clients include The Economist, The FT, adidas, GSK and Lucozade Sport.

Bray Leino PR, employing 40 staff, has offices in Bristol and London. Clients include Virgin Media, Remington, Samsung, Wincanton and RAC.

The two PR businesses will merge to create a new PR offering specialising in the Sport, Media, Technology, Consumer & Lifestyle, and Business & Corporate sectors.

Executive Chairman of the mission, David Morgan, said: “The acquisition of Speed Communications and the merger with Bray Leino PR gives us the opportunity to create an exciting new force in PR, offering a wide range of multi-channel and multi-sector capabilities. We are delighted to welcome Kate Bosomworth and her team into the mission family and have no doubt that by joining forces with Bray Leino PR the potential for growth is significant.”

The Acquisition of Speed Communications is not a substantial acquisition as defined by the AIM Rules for Companies. As part of the initial consideration for the Acquisition, the mission will issue 600,000 new ordinary shares of 10 pence each. Further consideration may be payable, subject to Speed Communications’ future performance.

UK, London & Bristol

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Ogilvy & Mather acquires Gloo Digital Design in South Africa

ogilvyWPP’s wholly-owned marketing communications network, Ogilvy & Mather, has acquired Gloo Digital Design, a South African digital design agency, specialising in creative campaign solutions for all sectors across the digital media space.

Founded in 2005, with offices in Cape Town and Johannesburg, Gloo is one of South Africa’s most awarded digital agencies and has been named Digital Agency of the Year, every year for the past seven years, by Financial Mail’s AdFocus Awards. Gloo’s audited revenues for the financial year ended June 2014 were ZAR 70.5 million with gross assets as at the same date of ZAR 27.5 million.

UK, London & South Africa, Cape Town

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Next Fifteen Communications Group acquires Story Worldwide

next15Next Fifteen Communications Group plc has completed the acquisition of Story Worldwide, a content advertising agency with offices in New York and Seattle for $6.6m.

The Group has acquired Story’s trade together with assets valued at $1 million, which comprise cash, receivables, trade payables and fixed assets. Consideration is $6.6 million payable in cash and the acquisition is expected to be immediately earnings enhancing for the Group. Story has clients that include Unilever, RCI (a division of Wyndham Worldwide), SEI, Beech-Nut and Lexus.

Tim Dyson, CEO of Next 15 commented: “Next 15 is focused on adding to its content and insight capabilities as the marketing industry moves towards digital channels. Story increases our content capabilities, adding significant paid and owned products as well as services to our mix. We are very excited to have them as a part of the Group.”

UK, London & USA, New York, NY

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Kantar Media to acquire Civolution’s NexTracker audience measurement and SyncNow second screen audio watermarking business in France

wppWPP’s wholly-owned media research and analytics business, Kantar Media, has conditionally agreed to acquire Civolution’s NexTracker audience measurement and SyncNow second screen audio watermarking business. The acquisition will build on Kantar Media’s global presence and activities in digital audience measurement across all media in over 60 countries.

The acquired business is based in Rennes, France and is a leader in audio watermarking technology, which is deployed in hundreds of channels worldwide.

The SyncNow business allows second screen devices, such as tablets and smartphones, to automatically sync to TV content through watermark detection. The NexTracker audio watermarking technology identifies viewing of content across TV, tablet and mobile screens.

UK, London & France, Rennes

MediaMath acquires social advertising platform Upcast

MediaMath has acquired Upcast, a social advertising technology platform. The terms of the deal were not disclosed.

Headquartered in the U.K. and with presence in Singapore, Berlin, Dublin, and Warsaw, Upcast is a Facebook Preferred Marketing Developer (PMD) and Twitter Marketing Platform Partner serving clients worldwide. Through seamless integration with these social networks, Upcast enables marketers to create, manage, and optimise large-scale social advertising campaigns, and provides full visibility into campaign performance to help marketers improve ROI. The acquisition expands upon MediaMath’s current social offerings via the Facebook Exchange (FBX) and Twitter Tailored Audiences solutions.

“Our mission is to empower marketers with the tools to unify marketing efforts across all digital channels, and we felt it was critical to expand on our existing social offering with the acquisition of a leading platform in the space,” said Ari Buchalter, MediaMath’s Chief Operating Officer. “We evaluated dozens of companies in search of a market leader integrated with multiple platforms, with robust and flexible technology, a proven best-in-class product, a truly global presence, and a strong team with a proven track record. Upcast was far and away the clear choice. We’re excited to integrate their technology into the TerminalOne platform.”
USA, New York & UK, London

Ogilvy CommonHealth Worldwide acquires Element Marketing Group in the US.

wppWPP’s wholly-owned operating company Ogilvy CommonHealth Worldwide has acquired Element Marketing Group in the United States. Element provides clients in the pharmaceutical and biotech industries with solutions that link them and their sales representatives with physicians to provide improved communication, marketing and reimbursement solutions on and off line.

Element’s revenues for the year ended 31 December 2013 were US$8.3 million with gross assets of US$2.4 million as of 31 August 2014. Element’s clients include a number of leading biotech and pharmaceutical companies. It employs 30 people and is based in Newtown, CT, with an office in Irvine, CA. The company was founded in 2007. Element will be rebranded Ogilvy CommonHealth Market Access.

UK, London & USA, Newtown, CT

The Mission Marketing Group acquires Asian-focused Splash Interactive

MissionThe Mission Marketing Group plc, a marketing communications and advertising group, is acquiring 70 per cent of the Asian-focused digitally-led marketing services agency group, Splash Interactive Pte. Ltd. Splash has offices in Singapore, Shanghai, Hong Kong, Malaysia and Vietnam

Completion of the Acquisition is expected by 20 October 2014, when an initial consideration payment of SGD 0.6m (£0.3m) will be payable in cash. The rest of the consideration will be paid cash instalments depending on profitability during the period to 31 December 2017. The vendors will continue to manage the business.

The Mission Marketing Group plc announced today that it has placed 5,691,908 new ordinary shares of 10 pence each with new and existing institutional shareholders at a price of 42 pence per Ordinary Share to raise £2.4m to fund future acquisitions and general working capital purposes

In the year ended 31 December 2013, Splash achieved an underlying profit before tax of c£100k and reported in its statutory accounts a profit before tax of SGD 64,000 (c£31k) on turnover of SGD 5.0m (£2.4m). The management team of Splash say they expect to see a substantial growth in profits in the current financial year. At the balance sheet date, Splash had net assets of SGD 1.8m (£0.9m).

David Morgan, Group Chairman of The Mission Marketing Group, said, “This is a truly Client-led initiative in that for a number of our Clients we are already delivering campaigns in the region and this acquisition can only help them benefit from Splash’s market knowledge and region reach. They are a great, young, vibrant team who have created some innovative techniques and ideas that we are looking forward to introducing to our Mission Agency Clients in the future.”

UK, London & Malaysia, Selanger