WPP’s wholly-owned media research and analytics business, Kantar Media, has conditionally agreed to acquire Civolution’s NexTracker audience measurement and SyncNow second screen audio watermarking business. The acquisition will build on Kantar Media’s global presence and activities in digital audience measurement across all media in over 60 countries.
The acquired business is based in Rennes, France and is a leader in audio watermarking technology, which is deployed in hundreds of channels worldwide.
The SyncNow business allows second screen devices, such as tablets and smartphones, to automatically sync to TV content through watermark detection. The NexTracker audio watermarking technology identifies viewing of content across TV, tablet and mobile screens.
UK, London & France, Rennes