Yahoo to acquire Flurry

YahooYahoo has acquired Flurry. Flurry is a mobile analytics, monetisation, and advertising company founded in 2005. The company develops and markets a platform for analysing consumer interactions with mobile applications, solutions for marketers to advertise in-apps, as well as a service for applying monetisation structures to mobile apps. The Flurry team will remain in their present locations.The terms of the deal were not disclosed.

flurryYahoo said that the acquisition will mean Flurry will have resources to speed up the delivery of platforms that help developers build better apps, reach the right users, and explore new revenue opportunities. Together, the companies can make mobile experiences better through products that are more personalised and more inspiring.

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