Yahoo completes acquisition of BrightRoll

YahooYahoo! Inc. has completed its acquisition of BrightRoll, a programmatic video advertising platform. Yahoo paid approximately $640 million in cash.

See also – Yahoo to acquire BrightRoll for $640M Posted on November 13, 2014

brightrollBrightRoll is a profitable business with net revenues expected to exceed $100 million in 2014. The company has a team of around 400 employees.

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Yahoo to acquire Flurry

YahooYahoo has acquired Flurry. Flurry is a mobile analytics, monetisation, and advertising company founded in 2005. The company develops and markets a platform for analysing consumer interactions with mobile applications, solutions for marketers to advertise in-apps, as well as a service for applying monetisation structures to mobile apps. The Flurry team will remain in their present locations.The terms of the deal were not disclosed.

flurryYahoo said that the acquisition will mean Flurry will have resources to speed up the delivery of platforms that help developers build better apps, reach the right users, and explore new revenue opportunities. Together, the companies can make mobile experiences better through products that are more personalised and more inspiring.

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Yahoo acquires Aviate

Yahoo has acquired Aviate, a startup produces an app, which is still in beta, to organises the apps on the home screen of Android devices. Aviate is the first product from San Francisco-based startup ThumbsUp Labs. The terms of the deal were not disclosed.

The acquisition was announced by Yahoo CEO Marissa Mayer during her keynote speech at the 2014 International CES.

You can see Mayer’s keynote speech here.


Talking about the acquisition, Mayer said, “It is no secret we are amidst a massive and continuing shift to mobile,” Mayer said onstage at one of the world’s largest tech events. “But the shift is not just about proliferation, it’s also about how much time we are spending on phones. Weather, mail, finance, news — mobile puts them in your pocket and makes them a daily habit. We acquired Aviate because we believe home screens should be smarter and more personalised.”

It is Yahoo’s first acquisition announcement of 2014. Yahoo acquired 28 startups in 2013.

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Yahoo completes the acquisition of Tumblr

YahooYahoo! today announced it has completed its $1 billion pound plus acquisition of Tumblr. Tumblr will continue to operate as a separate business. David Karp will remain as chief executive officer.

tumblrOn the deal completion, Tumblr CEO David Karp said, “We are beyond excited to partner with Marissa (Yahoo! CEO Marissa Mayer) and the wonderful team at Yahoo! that we’ve already come to know well. Their support and belief in our vision gives us an opportunity now to be the most ambitious we’ve ever been.”

Previous reporting – Yahoo! to Acquire Tumblr for $1.1BN – promises not to screw it up

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Yahoo acquires to-do app Astrid

YahooYahoo Inc has acquired yet another app business, this time buying to-do app Astrid. Terms of the deal were not disclosed.

The Astrid app is available on Android phones, Android tablets, iPhone, iPad, and the web. It enables users to sync their lists across allastrid their devices with cloud backup.

Astrid will continue to work as is for the next 90 days, but will no longer be taking new premium subscriptions. In the announcement on the Astrid blog, Astrid founder and CEO Jon Paris said that Yahoo! will be administering refunds to eligible users who have paid for annual subscriptions, Power-Pack and Locale Plugins.

Astrid had raised $400K in seed finding in April 2012 from Google Ventures, Nexus Venture Partners, Jack Herrick and TMT Ventures.

In March Yahoo acquired mobile news aggregator Summly for around $30 million.

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