Yahoo! is to acquire Associated Content. The acquisition is expected to complete in the third quarter of 2010. Financial terms were not disclosed. Paid Content have reported that they hear the price is between $90 million and $100 million.
Associated Content was founded by Luke Beatty in Denver, Colorado, in 2004. Associated Content receives more than 16 million unique users per month (comScore) and the editorial staff reviews more than 50,000 pieces of content per month, including articles, images, audio and video. Associated Content has 380,000 contributors.
“Together, we’ll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network.” said Carol Bartz, CEO, Yahoo!
Associated Content content is currently U.S.-centric, Yahoo! expects to scale the platform globally.
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