Next Fifteen Communications Group acquires Morar Consulting Limited 

next15Next Fifteen Communications Group plc, a digital communications group, has acquired a 75% stake in Morar, a market research consultancy based in London, which measures and advises on brand performance.

Morar was founded in 2005 by Roger Perowne and Alistair Cunningham, both of whom will remain with the business following the acquisition. The team includes researchers, consultants, strategists and software developers; together providing managers with the insight and ideas to grow the value of their brands. Morar’s client list includes Admiral, Land Securities, Dell, Fitness First, Sky, Nando’s, Pearson, Global Blue and TPG Capital.

The initial consideration is £1.35m in cash with a further payment expected to be approximately £0.45m in February 2015 dependent on Morar’s normalised profit before tax for the twelve months to 31 January 2015. Deferred consideration is payable in 2018 dependent upon the performances of Morar for the financial years to January 2017 and 2018, Any deferred consideration that may become payable may be satisfied in cash or up to 25% in new Next 15 ordinary shares, at the option of Next 15.

The remaining 25% stake in Morar will be acquired by Next 15 in 2020 for a consideration dependent upon the performances of Morar for the financial years to January 2019 and 2020.

For the nine months ended 31 October 2014 Morar achieved turnover of approximately £1.3m and a normalised profit before tax of approximately £0.5m and had net assets of approximately £0.9m.

Tim Dyson, CEO of Next 15 commented: “In the last few years Morar has invested in the development of its own technology platform. Morar’s approach of combining high level consulting and technology fits with our digital strategy and extends our commitment to the insight and analytics area of marketing.”

UK, London

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Next Fifteen Communications Group acquires Story Worldwide

next15Next Fifteen Communications Group plc has completed the acquisition of Story Worldwide, a content advertising agency with offices in New York and Seattle for $6.6m.

The Group has acquired Story’s trade together with assets valued at $1 million, which comprise cash, receivables, trade payables and fixed assets. Consideration is $6.6 million payable in cash and the acquisition is expected to be immediately earnings enhancing for the Group. Story has clients that include Unilever, RCI (a division of Wyndham Worldwide), SEI, Beech-Nut and Lexus.

Tim Dyson, CEO of Next 15 commented: “Next 15 is focused on adding to its content and insight capabilities as the marketing industry moves towards digital channels. Story increases our content capabilities, adding significant paid and owned products as well as services to our mix. We are very excited to have them as a part of the Group.”

UK, London & USA, New York, NY

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