Wunderman acquires Amazon-focused content and campaign agency 2Sales

WundermanWPP‘s wholly owned global digital agency Wunderman, has acquired 2Sales International S.A., an ecommerce consulting agency.

2Sales supports global brands in building their business on Amazon, and will become part of Wunderman’s global commerce offering, Wunderman Commerce. 

2Sales employs 66 people in Luxembourg and is a one-stop Amazon solution that utilises automated processes to optimise content generation, sales and promotions across eight international Amazon platforms. Clients include Acco, Columbia, Fiskars and SC Johnson.

UK, London & USA, New York, NY & Luxembourg

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Amazon.com to acquire TenMarks

amazon1Amazon.com is to acquire TenMarks, a company that offers personalised online math instruction and practice in a clear, manageable format for K-12 students. The terms of the deal were not disclosed. The acquisition is expected to close in the fourth quarter of 2013.

tenmarks“Amazon and TenMarks share the same passion for student learning. TenMarks’s award-winning math programs have been used by tens of thousands of schools and Amazon engages with millions of students around the world through our Kindle ecosystem,” said Dave Limp, Vice President, Amazon Kindle. “Together, Amazon and TenMarks intend to develop rich educational content and applications, across multiple platforms, that we think teachers, parents and students will love.”

USA, Seattle, WA

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Jeffrey P. Bezos to Purchase The Washington Post

twpc_logoThe Washington Post Company has signed a contract to sell its newspaper publishing businesses, including The Washington Post newspaper, to Jeffrey P. Bezos.

The purchaser is an entity that belongs to Mr. Bezos in his individual capacity and is not Amazon.com, Inc. The purchase price is $250 million, subject to normal working capital adjustments, payable at closing later this year.

“Everyone at the Post Company and everyone in our family has always been proud of The Washington Post — of the newspaper we publish and of the people who write and produce it,” said Donald E. Graham, Chairman and CEO of The Washington Post Company. “I, along with Katharine Weymouth and our board of directors, decided to sell only after years of familiar newspaper-industry challenges made us wonder if there might be another owner who would be better for the Post (after a transaction that would be in the best interest of our shareholders). Jeff Bezos’ proven technology and business genius, his long-term approach and his personal decency make him a uniquely good new owner for the Post.”

“I understand the critical role the Post plays in Washington, DC and our nation, and the Post’s values will not change,” said Mr. Bezos. “Our duty to readers will continue to be the heart of the Post, and I am very optimistic about the future.”

Mr. Bezos has asked Katharine Weymouth, CEO and Publisher of The Washington Post; Stephen P. Hills, President and General Manager; Martin Baron, Executive Editor; and Fred Hiatt, Editor of the Editorial Page to continue in those roles.

“With Mr. Bezos as our owner, this is the beginning of an exciting new era,” said Ms. Weymouth. “I am honored to continue as CEO and Publisher. I have asked the entire senior management team at all of the businesses being sold to continue in their roles as well.”

The transaction covers The Washington Post and other publishing businesses, including the Express newspaper, The Gazette Newspapers, Southern Maryland Newspapers, Fairfax County Times, El Tiempo Latino and Greater Washington Publishing.

Slate magazine, TheRoot.com and Foreign Policy are not part of the transaction and will remain with The Washington Post Company, as will the WaPo Labs and SocialCode businesses, the Company’s interest in Classified Ventures and certain real estate assets, including the headquarters building in downtown Washington, DC. The Washington Post Company, which also owns Kaplan, Post–Newsweek Stations and Cable ONE, will be changing its name in connection with the transaction; no new name has yet been announced.

USA, Washington DC

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