Amazon acquires online baby care specialty site Quidsi for $540M

Amazon has acquired rival e-commerce company Quidsi for around $540m, according to several reports. An announcement is due later today.

Diapers.com was founded in Montclair, New Jersey, by Marc Lore and Vinit Bharara. It is described as the largest online baby care specialty site in the United States.

Recent Amazon deals reported on Fusion DigiNet

USA, Montclair, NJ & San Francisco, CA

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