WPP invests in virtual reality company SubVRsive in the US

February 3, 2017 — Fusion DigiNet

wppWPP has made an investment in SubVRsive, Inc., a technology company that works with advertisers that want to engage consumers in the emerging virtual reality and augmented reality sector.

SubVRsive’s clients include the American Heart Association, Lionsgate Entertainment, Procter & Gamble and Showtime Networks. It is based in Austin, Texas and was founded in 2015.

SubVRsive works with directors, producers, content creators and developers to develop video, apps and interactive experiences for virtual reality devices and computers. Separately, in November WPP invested alongside IMAX and others to create US$50 million fund focused on developing virtual reality media projects.

UK, London & USA, Austin, TX

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WPP’s GTB acquires Zubi Advertising Services in the US

February 2, 2017 — Fusion DigiNet

gtbGTB, WPP’s wholly owned full-service agency dedicated to the Ford Motor Company account, has acquired Zubi Advertising Services, Inc., a full-service advertising agency that focuses on the Hispanic market in the US.

Zubi’s unaudited net revenues were US$18.9 million as of December 31, 2016. Clients include Ford, JP Morgan Chase Bank, N.A. and Dunkin’ Donuts. Founded in 1976, Zubi employs approximately 120 people and is based in Coral Gables, Florida, with offices in Los Angeles and Detroit.

UK, London & USA, Coral Gables, FL

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GroupM to acquire controlling interest in MediaCom India

January 25, 2017 — Fusion DigiNet

wppWPP‘s global media investment arm GroupM has agreed to increase its holding in MediaCom India to become a majority stakeholder. The terms of the deal were not disclosed.

MediaCom India was founded in 2007. It employs around 170 people in India, with offices in Gurgaon, Bangalore and Mumbai as well as a representative office in Chennai. As a Content + Connection agency, MediaCom India specialises in media buying and planning across channels. Key clients including Dell, Edelweiss, Future Group, Makemytrip.com, Mars, Pedigree, Piaggio, P&G, Royal Enfield, SAB Miller, Tata Docomo, Urban Ladder, Wellspun and Wrigley’s. MediaCom India’s revenues were around INR 700 million in 2016 with assets of INR 90 million as of the same date.

UK, London & India, Mumbai

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Wunderman acquires majority stake in Pmweb in Brazil 

January 3, 2017 — Fusion DigiNet

WPP’s wholly-owned operating company Wunderman, a global digital agency, has acquired a majority stake of Pmweb Comunicação Ltda., a digital marketing specialist in Brazil.

Pmweb’s gross revenues were over R$32 million for the year ended December 31, 2015 with net assets of R$3 million as of the same date. Clients include Avon, B2W Digital, LATAM Airlines, Lojas Renner, Mercado Livre, ViajaNet, Walmart and Whirlpool Corporation. Founded in 1997, the company employs 140 people and is based in Porto Alegre with an office in São Paulo. The company will operate as Pmweb as part of Wunderman.

Pmweb monitors digital campaigns across multiple screens and devices on behalf of its clients, allowing them to tweak messages in real time to optimize their effectiveness. Managing a database of 200 million consumers, it is Brazil’s leading cross-channel campaign management and optimization company.

UK, London & Brazil, Porto Alegre

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Conditional acquisition of majority shareholding in Martis Consulting

December 22, 2016 — Fusion DigiNet

SEC, the largest independent advocacy, public relations and integrated communications agency in the Italian market, has signed a binding agreement for the acquisition of a majority shareholding in a Polish company, Martis Consulting SP z o.o, in line with its stated acquisition strategy.

SEC are acquiring 60% of Martis Consulting and will pay EUR 1,046,718 on completion.  The final price to be paid will depend on Martis Consulting’s 2016 EBITDA. 

Martis Consulting has a strong track record in public and corporate affairs at national and European level. Its specialist consultants work in a range of sectors including oil and gas, energy and environment, financial services, health, housing, justice and legal, as well as property development and transport.   

 In the year ended December 2015, Martis Consulting had total assets of EUR 2,206,497 (of which EUR 1,935,798 represents non-current assets that included Land, Buildings and Securities and EUR 270,699 of current assets primarily represented by trade receivables; an equity of EUR 1,795,921, loans for a total amount of EUR 320,523, the remaining EUR 90,052 was represented by trade payables and other current liabilities, unaudited),  turnover of EUR 1,688,881 (unaudited) and Martis Consulting made profit before tax of EUR 285,620 (unaudited).

The acquisition of Martis Consulting is conditional on the spin-off of real estate, securities and bank loans previously held by Martis Consulting to a newco, and SEC will be only acquiring the remainder of the assets and liabilities.

Ewa Baldwiga and Dariusz Jarosz, directors of Martis Consulting, will retain their roles leading Martis Consulting, and at the same time Ewa Baldwiga and Dariusz Jarosz will be part of the management committee of the SEC, the committee whose members are all the managing directors of the SEC subsidiary companies. 

Belgium, Brussels & Poland, Warsaw

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Grey Group acquires Tank in Canada

December 19, 2016 — Fusion DigiNet

WPP’s wholly-owned operating company Grey Group, a marketing communications company, has acquired Entreprise de Communications Tank Inc., a full-service healthcare and consumer agency in Canada.

Tank’s audited net revenues were CAD$14 million for its fiscal year ended April 30, 2016. Clients include AbbVie, BMS, Caisse de depot, Department of Canadian Heritage, Eli Lilly, Lundbeck and Telus Health. The company employs 120 people and is based in Montreal. It was founded in 2007.Tank will retain its name and become part of Grey Group Canada.

UK, London & Canada, Montreal

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MediaCom acquires majority stake in UK digital agency, Code

December 15, 2016 — Fusion DigiNet

MediaCom, part of WPP’s global media investment management arm GroupM, has acquired a majority stake in Code Computer Love Ltd, a user experience studio that creates and develops digital products, campaigns and capabilities.

Code’s services include platform build, design and conversion optimisation. The agency was established in 1999, and employs around 80 people in Manchester.

Clients include Hillarys, Brother and Amnesty International. Code’s unaudited revenue for the year ended 31 December 2015 was £5.9 million, with gross assets of £2.6 million as at the same date.

UK, London & Manchester

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Salmon acquires e-commerce digital consultancy Eperium in the Netherlands

December 15, 2016 — Fusion DigiNet

WPP’s e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a digital and e-commerce consultancy.

Eperium is headquartered in Amsterdam and employs over 200 people in Europe and India. Clients include Sligro, Plus Supermarkten, Jumbo, Bunzl, Xerox, Dutch Railways and Asian Paints. The agency’s consolidated unaudited revenues for the year ended 31 December 2015 were €8.5 million with gross assets of €4.1 million as at the same date.

The acquisition gives Salmon, which has a presence in the UK, US, China and Australia, access to the northern European and Indian markets where Eperium has an operation. Following the transaction, the Salmon group will employ over 700 people.

UK, London & The Netherlands, Amsterdam

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Burson-Marsteller acquires minority stake in Kenyan affiliate Engage Burson-Marsteller

December 9, 2016 — Fusion DigiNet

Burson-Marsteller, a WPP operating company, has acquired a minority stake in its Kenyan affiliate, Engage Burson-Marsteller.

Headquartered in Nairobi and employing around 20 people, Engage Burson-Marsteller has grown rapidly since Burson-Marsteller helped to establish it in 2013. Clients include Nestlé, MultiChoice, Samsung and CNN.

UK, London & Kenya, Nairobi

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WPP acquires Promotion Execution Partners in the US

November 29, 2016 — Fusion DigiNet

wppWPP has acquired Promotion Execution Partners, LLC, a project management and procurement company that oversees shopper marketing promotions for clients, in the US.

Since its founding in 2004, PEP has managed over US$3.5 billion in marketing spend across 35,000 campaigns for over 500 brands worldwide. Clients include Heinz, Johnson & Johnson, Kraft Foods Group and Procter & Gamble. The company employs approximately 200 people and is based in Cincinnati with offices in Mexico, Puerto Rico and Panama. PEP manages budgets, timelines and vendor coordination for programs like direct mail campaigns, sweepstakes and promotion events on behalf of clients. PEP ensures these projects are delivered on time, within budget and to meet the specifications of the client, freeing the client to focus on the big picture of running the business.

The terms of the deal were not disclosed.

UK, London & USA, Cincinnati, OH

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