GroupM to acquire controlling interest in MediaCom India

wppWPP‘s global media investment arm GroupM has agreed to increase its holding in MediaCom India to become a majority stakeholder. The terms of the deal were not disclosed.

MediaCom India was founded in 2007. It employs around 170 people in India, with offices in Gurgaon, Bangalore and Mumbai as well as a representative office in Chennai. As a Content + Connection agency, MediaCom India specialises in media buying and planning across channels. Key clients including Dell, Edelweiss, Future Group, Makemytrip.com, Mars, Pedigree, Piaggio, P&G, Royal Enfield, SAB Miller, Tata Docomo, Urban Ladder, Wellspun and Wrigley’sMediaCom India’s revenues were around INR 700 million in 2016 with assets of INR 90 million as of the same date.

UK, London & India, Mumbai

Related articles: