WPP invests in virtual reality company SubVRsive in the US

wppWPP has made an investment in SubVRsive, Inc., a technology company that works with advertisers that want to engage consumers in the emerging virtual reality and augmented reality sector.

SubVRsive’s clients include the American Heart Association, Lionsgate Entertainment, Procter & Gamble and Showtime Networks. It is based in Austin, Texas and was founded in 2015.

SubVRsive works with directors, producers, content creators and developers to develop video, apps and interactive experiences for virtual reality devices and computers. Separately, in November WPP invested alongside IMAX and others to create US$50 million fund focused on developing virtual reality media projects.

UK, London & USA, Austin, TX

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