WPP‘s wholly-owned marketing communications network, Ogilvy & Mather, has acquired a stake in its digital partner and Irish digital communications business, Eightytwenty Customer Experience Limited.
Dublin-based Eightytwenty employs around 30 people and has developed a bespoke model that combines creative, data, performance media and technology to design and deliver campaign narratives across the entire customer journey.
Ogilvy & Mather and Eightytwenty have been working together since 2015. The terms of the deal were not disclosed.
UK, London & Ireland, Dublin
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