Grey acquires a majority stake in hug digital in Dubai

GreyWPP‘s wholly-owned operating company Grey, the marketing communications agency, has acquired a majority stake in hug digital in Dubai. The terms of the deal were not disclosed.

hug is a Middle East-based digital agency that provides services including campaigns, social media, research, content marketing and influencer marketing. Clients include international, regional and local brands such as Americana, Al-Futtaim automotive group, Dubai Tourism and Shell.

hug digitalhug’s revenues for the year ended 31 December 2016 were approximately AED19 million, with gross assets of approximately AED7.4 million as at the same date. In addition to its Dubai headquarters, hug has offices in Egypt and India. In total the agency employs around 145 people.

UK, London & UAE, Dubai

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