Gruner+Jahr acquire Eat-the-world

eat-the-worldGruner+Jahr GmbH has acquired Eat-the-world GmbH, the pioneer for guided culinary walking tours in Germany. The terms of the deal were not disclosed.

Eat-the-world was founded in 2008 by Elke Freimuth and Katrin Buck as a start-up in a typical Berlin based backyard building. Since then the Company has sustained a strong growth trajectory and today offers guided culinary walking tours in 35 German cities. The Company provides its customers with a look behind the scenes of a city and takes them off the beaten track on a cultural and culinary adventure, guiding them through small, authentic districts to carefully selected, owner-managed culinary shops. Prior to the sale, the Company was solely owned by its former managing directors Katrin Buck and Elke Freimuth.

Gruner+Jahr publishing director Frank Stahmer and food publisher Astrid Hamer will be responsible for Eat-the-world at Gruner+Jahr. Other Gruner+Jahr food brands include Beef !, Chefkoch, Delinero , Essen & Trinken or Jamie.

Germany, Hamburg & Berlin

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