Grey acquires majority stake in Bruketa&Žinić, in Croatia

WPP’ wholly-owned operating company Grey, the global marketing communications agency, is to take a majority stake in Bruketa&Žinić OM d.o.o. in Croatia. Founded in 1995 and based in Zagreb, Bruketa&Žinić is a full-service creative agency. The terms of the transaction were not disclosed.

Following this acquisition, Bruketa&Žinić will merge with Grey Zagreb, a wholly-owned operating company of WPP and Grey Worldwide, to create Bruketa&Zinic&Grey. This merger will strengthen WPP’s offer in the Adriatic region and allow Bruketa&Žinić to tap into business opportunities throughout Grey’s EMEA region.

Bruketa&Žinić’s revenues for the year ended 31 December 2015 were approximately HRK20.9 million with gross assets of approximately HRK12.9 million as at the same date. The company employs approximately 60 people.

UK, London & Croatia, Zagreb

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