WPP’s wholly-owned global public relations and public affairs firm Burson-Marsteller is to acquire a majority stake in Turkish communications firm Effect PR. the terms of the deal were not disclosed.
Headquartered in Istanbul, Effect PR employs around 80 people and has been Burson-Marsteller’s exclusive affiliate partner in Turkey since 2012. Following the acquisition, it will become a full member of the network and be renamed Effect Burson-Marsteller.
Effect’s clients include Microsoft and General Electric. Unaudited net sales for the year ended 31 December 2015 were approximately $2.5 million, with gross assets at the same date of approximately $3.3 million.
UK, London & Turkey, Istanbul
WPP acquires healthcare media specialist CMI in the US Posted on March 29, 2016 — Fusion DigiNet
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