WPP’s GroupM acquires 49% of Haworth Marketing + Media in the United States

wppWPP’s wholly-owned media investment management company, GroupM, has acquired 49% of media agency Haworth Marketing + Media in the United States.

Haworth’s billings for the year ended 31 October 2013 were approximately US$700 million with gross assets of US$87 million at the same date. The agency manages media investment for clients such as Target, Ben & Jerry’s, Beats by Dr. Dre, Honeywell, DreamWorks Animation and The Oscars. Haworth, which employs 140 people and has offices in Minneapolis and Los Angeles, was founded in 1970.

UK, London & USA, Minneapolis, MN

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Salmon acquires e-commerce digital agency Neoworks in the UK

WPP’s wholly-owned operating company Salmon, an e-commerce agency, has acquired e-commerce specialists, Neoworks Limited in the UK.

Salmon, a WPP Digital company, is known for its design, development, implementation and management of enterprise-scale multichannel systems for retailers, manufacturers and wholesalers with more than US$5 billion of online sales running through platforms which it has built. Neoworks, which specialises in the implementation of e-commerce sites using SAP’s hybris technology, will complement Salmon’s existing technology skills and give clients greater flexibility to work with the most appropriate platform for their needs.

London-based Neoworks employs 35 people and services clients including Ted Baker, ASICS, and T-Mobile. The agency’s consolidated unaudited revenues for the year ended 31 March 2014 were £3.9 million, with gross assets of £2.7 million as at the same date.

UK, London

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GroupM has agreed to acquire digital search marketing agency Keyade in France

WPP’s wholly-owned operating company GroupM, WPP’s global media investment management arm, has agreed to acquire Keyade, a leading digital search marketing agency in France.

Founded in 2006 and employing around 75 people in Paris and Dubai, the agency specialises in performance-driven online media purchasing. Clients include La Redoute, Air France and Interflora.

Keyade’s unaudited revenues for the year ended 31 March 2014 were EUR 7.0 million with gross assets of approximately EUR 8.6 million as at the same date.

UK, London & France, Paris

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Millward Brown acquires research firm InsightExpress in the US Posted on August 26, 2014

Millward Brown acquires research firm InsightExpress in the US

WPP’s wholly-owned operating company, Millward Brown, has acquired InsightExpress, a provider of media analytics and marketing accountability solutions in the United States. InsightExpress will be combined with Millward Brown Digital, the company’s US-based digital unit.

InsightExpress’ unaudited revenues for the period ended 31 December 2013 were US$26.4 million with gross assets of US$8.8 million as of the same date. The company has over 200 clients including NBCUniversal, Google, Netflix, Hulu and Microsoft. Founded in 1999, the company is based in Stamford, CT, with offices in New York, Chicago and San Francisco and employs 100 people.

UK, London & USA, Stamford, CT

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Kantar invests in automated market research business ZappiStore

KantarKantar, WPP’s wholly-owned data investment management business, has invested in ZappiStore Limited, an automated market research, based in London. The terms of the deal were not disclosed.

Launched in 2013, ZappiStore offers software applications which provide automated data collection and analytics through a self-service platform.

The company currently operates in nine countries with plans to expand into 11 additional markets in the near future. ZappiStore’s clients include five of the top 10 global consumer goods companies.

UK, London

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WPP to acquire digital marketing agency Quirk in South Africa

wppWPP is to to acquire Quirk, Africa’s largest independently owned digital marketing agency, subject to regulatory approval.

Founded in 1999 in South Africa, Quirk has built a strong reputation for helping clients adapt and win in an ever-changing digitally-enabled world. With five agencies across Africa and in London, the company employs 200 people. Clients include Distell, Capitec Bank, Woolworths, Caltex and Tyco.

Quirk’s unaudited consolidated revenues for the year ended 28 February 2014 were approximately ZAR 140 million, with gross assets at the same date of approximately ZAR 68 million.

UK, London & South Africa, Cape Town

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