Nielsen acquires Sorensen Media

NielsenMeasurement and data analytics company Nielsen has acquired Sorenson Media, an addressable TV technology provider that will help transform TV from a one-to-many to a one-to-one medium by powering addressable ad delivery and measurement. The terms of the transaction were not disclosed.

With the deal, Nielsen announced the launch of a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.

Over the last several years, Nielsen has made a number of strategic acquisitions that have strengthened its technology offerings and positioned it to thrive in the addressable TV future. It acquired Qterics, a Smart TV software and privacy management company. Integrated into the firmware layer of millions of Smart TVs, Gracenote’s ACR technology provides the ability for real-time, frame-level ad detection regardless of source or platform. And the most recent acquisition of Sorenson Media completes Nielsen’s go-to-market technology stack with an end-to-end ad delivery solution enabling addressable advertising for TV at scale.

David Kenny, CEO of Nielsen, said, “It’s clear that a significant portion of TV advertising will be addressable long into the future. With the continued evolution of our Total Audience measurement, underpinned by decades of trust, transparency and independence, it was evident that we needed to bring our unique set of technology assets and talent to tackle the greatest challenges the TV advertising industry is facing. And with the Sorenson Media acquisition, we can create improved value and efficiency across the entire media chain – from ad targeting and delivery to measurement and attribution – and make addressable TV more of a reality.”

UK, Oxford & USA, Salt Lake City, UT

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Bauer to acquire Wireless Local Stations

Bauer Media GroupBauer Media Group is to acquire Wireless local stations across England and Wales. Wireless is made up of fifteen licences across Lancashire, Cheshire, Shropshire, Derbyshire, West Yorkshire, Staffordshire and South Wales. The terms of the transaction were not disclosed.

Paul Keenan, CEO of Bauer Media and European Radio, commented, “We are delighted with our acquisition of Wireless local licences. This group of established, successful stations complements our existing portfolio and extends our reach and local advertising offer to new areas of the UK.”

Wireless local stations, with a weekly reach of 850,000 listeners, build on Bauer’s previous successful acquisitions of Celador Radio and Lincs FM Group.

He added, “The Wireless local stations acquisition further underlines our belief in the UK and in radio. Outstanding content and growing audiences have driven three years of consecutive records for UK radio ad revenue. As the medium grows ever-more digital and adapts to new listening devices the opportunity expands to offer new and interesting services for listeners and advertisers. It’s a very exciting time to be in the audio business.”

UK, London & Germany, Hamburg

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RTL Netherlands acquires media company BrandDeli

RTL NetherlandsRTL Netherlands is to acquire BrandDeli, the sales house for the Discovery, Fox and Viacom brand portfolio for an undisclosed amount. The acquisition is the result of RTL Netherlands, Discovery Benelux, Fox Networks Group Benelux and Viacom International Media Networks entering into a strategic sales partnership as of 1 January 2019.

RTL will be granted the right to sell advertising space for at least three years for the Discovery, Fox and Viacom brand portfolio, offering a wider range of spot time, branded partnerships and online (video and display) advertising space.

Advertisers will have access to a larger overall reach, especially in younger target groups in both daytime and prime time slots. Discovery, Fox and Viacom also keep the opportunity to sell their own airtime.

Ton Rozestraten, CCO RTL Netherlands, said, “In five years, BrandDeli has grown into a successful company that we look at with admiration. Cooperation enables us to market an even wider and more varied range of products with the beautiful brands that BrandDeli represents. It fits in with our growth strategy to strengthen our position as a local player within the globalising playing field. Like no other, we are able to reach the masses with high-quality programmes and digital propositions. By combining this strength with BrandDeli’s rich cross-media offering (apps, social media, linear TV and websites), we offer advertisers access to an even more varied and growing fan base.”

Netherlands, Hilversum & Amsterdam

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Providence acquires CloserStill Media for £340M

Providence EquityFollowing our earlier report, Providence Equity Partners has now acquired CloserStill Media, the previous owner of Clarion Events, for a reported £340 million.

The move comes after years of significant growth for the organiser, which was valued at £25 million in 2012 when Phoenix Private Equity bought into the company and £125 million in 2015 when Inflexion bought a minority stake.

Since the Inflexion investment in 2015 the organiser has made eight acquisitions – five in 2017 and three in 2018 – but CloserStill Chairman and CEO Phil Soar highlighted that the majority of the company’s growth has been organic. Much of the growth has come from the geo-cloning of successful shows in Asia, Germany and the US, with the launch of events such as Cloud Asia, Learning Technologies Germany and New York Vet.

In 2011 Providence acquired George Little Management in the US, which was then sold to Emerald Expositions in early 2014. In 2017 the company sold Clarion Events to Blackstone for a reported £600 million.

Andrew Tisdale, Managing Director at Providence, said, “CloserStill is an exceptional business led by a strong management team with a proven track record of developing and acquiring successful events around the world. With a compelling global portfolio and diverse customer base across the technology, learning and healthcare sectors, CloserStill is well-positioned to accelerate the momentum the business has generated to date. We are excited to partner with such a fantastic team and look forward to working together.”

USA, Providence, RI & UK, London

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Bertram Group acquires Education Umbrella in first bolt-on acquisition under new ownership

Bertram BooksThe Bertram Group has acquired Education Umbrella, a leading supplier of books and digital learning resources, in its first strategic bolt-on acquisition under its new ownership. The terms of the transaction were not disclosed.

Bristol-based Umbrella Education provides print and digital learning resources to schools around the world. Founded in 2011, the company has launched Education Umbrella Press, a digital publishing platform and technologies including TECbook, an online eBook system which converts books from top educational publishers into digital format and TECvideo, a video-based learning tool.

Chief financial officer of Bertram Group Nicholas Goodwin said: “We are delighted to announce Bertram Group’s strategic acquisition of Education Umbrella, a company which in a short time has grown to become one of the key players in its market. Education Umbrella is an exciting business that with sound financial backing has great potential for future development as part of Bertram Group.”

UK, Norwich & Bristol

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Diversified Communications acquires Digital Construction Week

diversified communicationsDiversified Communications has acquired Digital Construction Week, adding to their building, construction and technology portfolio of events. The terms of the transaction were not disclosed.

Digital Construction Week is the United Kingdom’s leading trade show dedicated to digital construction, engineering, design, manufacturing, and operation. The latest, and fourth edition, was held at ExCeL in London in October. It doubled its 2017 attendance, attracted 6,500 visitors, 200 exhibitors and 250 speakers, presenting across 6 stages with a dedicated conference stream. The next Digital Construction Week takes place at ExCeL London on October 17-18 2019.

This event complements Diversified’s industry leading event portfolio with market reach across four countries. Events include GEO Business in London, Commercial UAV Expo Europe in Amsterdam, DesignBUILD in Sydney, and in the United States: AEC Next Technology Expo & Conference and SPAR 3D in Anaheim, CA; International LiDAR Mapping Forum in Denver, CO; and Commercial UAV Expo Americas in Las Vegas, NV.

Diversified’s President & CEO, Theodore Wirth, said, “These synergies, in addition to our shared values and commitment to our customers through a long-term vision and industry expertise, make this a perfect fit. We are very pleased to welcome the event’s co-founders Luke Collings and Oliver Hughes and their talented show team to our growing UK division, under Managing Director Carsten Holm.”

USA, Portland, ME & UK, London

Centaur Media Plc to divest digital platform, events & financial services divisions

centaur-logoFollowing a strategic review, Centaur, the international provider of market intelligence and specialist consultancy, is accelerating the simplification of the Group’s structure to improve operational execution and to focus attention on the leading brands within its marketing division.

Centaur is looking at the potential sale of The Lawyer, which operates a digital platform to provide intelligence and analysis to the global legal market; of its events division, including the Business Travel Show, The Meetings Show, Sub Con and Employee Benefits, and of its financial services division, which includes Money Marketing, Mortgage Strategy, Platforum, Taxbriefs and Headline Money.

Andria Vidler, Centaur Chief Executive, said, “Centaur has made substantial progress this year and these appointments will help us to deliver on our strategy to create a more focused business with good opportunities to grow its revenues and margins. We will work with our advisers to explore divestment possibilities and ensure that shareholder value is maximised.”

UK, London

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