Accenture Agrees to Acquire Mackevision

AccentureAccenture has entered into an agreement to acquire Germany-based Mackevision, a leading global producer of 3D-enabled and immersive product content. The acquisition will add state-of-the-art visualization capabilities to Accenture Interactive’s digital services portfolio – strengthening its ability to create compelling, next-generation customer experiences and industrial, extended reality applications. The acquisition is subject to customary closing conditions. Financial terms of the transaction are not being disclosed.

Mackevision’s creation, visualization and production services are used for online product configurators, digital and print catalogues, virtual showrooms, point-of-sale kiosks, augmented and virtual reality experiences, as well as broadcast video and feature films. Mackevision has developed a differentiated ability to leverage engineering data to construct ‘digital twins’ of complex physical products. By applying the latest techniques in CGI, visual effects and AR/VR, Mackevision can generate nearly any type of visual content from these twins – effectively turning engineering data into immersive product experiences and virtual applications. This highly-specialized approach has the potential to transform product design as well as fuel the next generation of consumer experiences.

Mackevision has earned international acclaim for its work on the HBO Series “Game of Thrones” – for which it was awarded an Emmy for Outstanding Visual Effects. The company’s high-end creative and visual effects capability is especially relevant in the growing field of extended reality, where life-like models and environments are considered critical to creating fully-immersive experiences.

Brian Whipple, head of Accenture Interactive, said, “Mackevision’s capabilities will add a whole new dimension of content innovation to our portfolio of services. The ‘digital twin’ concept has massive implications not only from a scaled media production and marketing standpoint, but also for our broader vision of helping clients render the most compelling experiences possible.”

Ireland, Dublin & Germany, Stuttgart

Related articles:

Hearst completes acquisition of Rodale magazine and book businesses

HearstThe publisher Hearst has finalised the acquisition of global health and wellness content company Rodale’s magazine and book businesses, announced in October 2017. The terms of the transaction were not disclosed.

With 93 editions in 64 countries, Rodale is credited with having launched the organic movement in the U.S. in 1942, and publishes many established health and wellness lifestyle brands, including Men’s Health, Women’s Health, Prevention, Rodale’s Organic Life, Runner’s World and Bicycling. Rodale Books is known for conversation-changing titles including Former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward and Dave Asprey’s The Bulletproof Diet. Upon completion of the acquisition, Rodale’s multi-platform content business will be managed by Hearst Magazines, a unit of Hearst with more than 300 editions and websites around the world.

Hearst Magazines President David Carey said, “Maria Rodale has grown her family’s business into a peerless authority that reaches an enormous audience. Hearst and Rodale are already publishing partners around the world, including the U.K., the Netherlands and Japan, and we’ve seen first-hand how the content resonates. We are pleased to add them and all of Rodale’s brands to our vibrant and varied global portfolio, providing readers with dependable information and offering marketers unbeatable scale and a trustworthy environment in the increasingly important health and wellness space.”

United States, New York, NY & Emmaus, PA

Related articles:

Endeavor acquires marketing agency 160over90

WMEEndeavor, the new name for the entertainment conglomerate formed after WME’s acquisition of IMG, has agreed to acquire branding and marketing agency 160over90 from private equity firm Searchlight Capital Partners. The terms of the transaction were not disclosed.

160over90 handles branding and marketing for a number of colleges, sports teams and brands, including Ferrari, the Indianapolis Colts, the Philadelphia Eagles, UCLA and Under Armour. The agency, which has about 180 employees, will be housed within Endeavor Global Marketing, the division that in recent years has acquired experiential agencies IMG LIVE and Fusion Marketing, as well as public relations firm Catalyst. Endeavor also has a stake in ad agency darling Droga5.

Mark Shapiro, co-president of WME and IMG, which still exist as independent businesses within Endeavor, said, “As the business continues to move away from the 30-second spot and into a full-fledged focus on experiences, we want to be fully armed and stand out with a unique platform. The 160over90 agency can enhance the platforms and channels and content that we are creating and producing for our clients, from Hollywood to sports.”

USA, New York, NY & Philadelphia, PA

RTL Group acquires United Screens

RTLThe RTL Group has fully acquired United Screens, the leading multi-platform network in the Nordic countries. The transaction, which closed on 2 January 2018, provides for a price of SEK 120 million (€12.4 million) on a debt and cash-free basis subject to usual post-closing adjustments. Additionally, RTL Group plans to invest SEK 25 million (€2.6 million) to fund the company’s growth plan across the Nordic region.

United Screens generates over 500 million video views a month on YouTube and represents hundreds of influencers in music, lifestyle and entertainment across all social media platforms. The company was founded by Malte Andreasson, Stina Bergfors and Bonnier Ventures in 2013 and is based in Stockholm, Sweden, with offices in Oslo, Norway and Helsinki, Finland. Bonnier Ventures financed the company since the early start. Before the foundation of United Screens, Malte Andreasson worked as Scheduling Director for the Swedish channel TV4, while Stina Bergfors was the Country Director for Google and YouTube in Sweden. Malte Andreasson continues to head United Screens as CEO.

RTL Group CEO Bert Habets, who has become Chairman of the Board of United Screens following the transaction, said: “This acquisition is another step in accelerating our ‘Total Video’ strategy, as United Screens strengthens our MPN presence in Europe. With our highly popular creators and leading market positions in each territory, RTL Group is the only European company to offer advertisers pan-European digital video campaigns in premium and brand-safe environments.”

Luxembourg & Sweden, Stockholm

Related articles

dmg events acquires Atticus events and hotel interior design series HI Design

dmg MEAAdmg events Middle East, Asia & Africa, a leading international events company, has acquired boutique business forum organiser Atticus Events’ HI Design portfolio. The terms of the transaction were not disclosed.

Focused specifically on the interior design of luxury hotels, HI Design organises specialist business meetings between key buyers from currently active hotel projects and a curated selection of International FF&E suppliers. With each edition held in a different five star hotel location, HI Design events are currently run annually in Europe, Asia and MEA.

Matt Denton, President of dmg events Middle East, Asia & Africa, said, “The HI Design portfolio dovetails perfectly with the work our teams do with INDEX and the growing selection of Hotel Shows. The acquisition of HI Design gives us another way to serve our market, bringing suppliers together with buyers from four and five-star hotel projects in a well-controlled atmosphere primed for doing good business.”

UAE, Dubai & UK, Hertfordshire

Related articles:

IMG acquires Exhibitions International

IMGIMG, subsidiary of US talent agency Endeavor, has acquired the global museum exhibition producer Exhibitions International, as well as its portfolio of events including King Tut: Treasures of the Golden Pharaoh (on which the two companies had previously collaborated), Pompeii: The Exhibition and Mummies of the World.

Under the terms of the acquisition, Exhibitions International will sit within IMG’s events division with arts and entertainment. Furthermore, John Norman, Exhibitions International’s founder and president, will become managing director of exhibitions for IMG Events. Norman’s team will also join IMG Events. Financial details of the transaction were not disclosed.

Stephen Flint Wood, SVP and managing director, Arts & Entertainment Events at IMG, said, “I had the pleasure of collaborating with John Norman when we staged Tutankhamun together in Australia in 2011. I quickly realised why John was regarded as the best in the business and was therefore delighted when we had the opportunity for him and the rest of his team to become part of the IMG family. As managing director, John will have the full support and resources of the global IMG network, and we in turn have a new opportunity to expand our world-class events offering.”

USA, New York, NY

Related articles

Merkle’s Dentsu Aegis Network Acquires HelloWorld

Dentsu Aegis NetworkDentsu Aegis Network has acquired HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. With 370 people and a proprietary technology platform, The terms of the transaction were not disclosed.

Founded in 1999 in Detroit, Michigan, HelloWorld employs 370 people and has developed a differentiated practice that links response-driven consumer promotion with loyalty strategies and programme execution. HelloWorld creates promotional and gamified campaigns to spark interest, loyalty programs to retain and reward, insights-driven communications to continue the brand-consumer conversation, and analytics to optimise marketing execution. Long-standing clients include Coca Cola, Johnson & Johnson, and Microsoft.

Michael Hemsey, executive vice president of Merkle Loyalty Solutions, said, “The acquisition of HelloWorld increases our collective scale in providing loyalty strategy, technology, and engagement services that support the life cycle of our clients’ programs, across industries.”

USA, New York, NY & Detroit, MI

Related articles:

SEC acquires Newlink Comunicationes Estrategicas S.A.S. in Bogotà

SECSEC, an advocacy, public relations and integrated communications agency in the Italian market  has acquired a majority 51% stake in Newlink Comunicationes Estrategicas S.A.S., based in Bogotà, Colombia.

SEC are paying €70,635 in cash; and up to pesos 7,648,571,000 (€ 2,185,306) through a 4 years earn out. The existing management, who will hold the minority interest of 49%, are targeted with achieving an increase in EBIDTA of approximately 12.5%.

In addition, a shareholder agreement between SEC  provides the 49% minority management shareholders with a “put” option at the end of the fifth year to sell the remaining 49% stake for a consideration comprised of 50% cash and 50% SEC S.p.A. shares. There is no obligation to exercise the option or guarantee that it will be exercised, but the agreement provides that if the option is exercised SEC will pay no more than €4,284,914 for the total 100% of Newlink.

In the financial year ended December 2016 Newlink had a turnover of pesos 9,984,598,207 (approximately € 2,852,742); made an EBITDA of pesos 879,934,000 (approximately €246,135); a profit before tax of pesos 806,578,684 (approximately € 225,056). The total asset value of Newlink for the same period was pesos 3,028,746,272 (approximately €845,732).

SEC acquired the shares in Newlink from Maria Claudia De Francisco Zambrano, New Life Colombia S.A.S. and Newlink Communications Group Inc.

Italy, Milan and Colombia, Bogotá

Essence Ventures acquires Essence Communications from Time Inc.

EssenceEssence Ventures LLC, an independent African-American owned company focused on merging content, community and commerce, has acquired multi-platform media company Essence Communications Inc. from Time Inc. The terms of the transaction were not disclosed.

The all black female executive team of Essence, including Essence President Michelle Ebanks, will have an equity stake in the business, reestablishing Essence as a 100% black-owned independent company.

Since its founding in 1970, Essence has advocated women’s empowerment and the diverse images and lifestyles of black women. Today, Essence is an international, omni-channel destination for diverse storytelling and original content comprising beauty, fashion, lifestyle, entertainment and culture.

Essence currently reaches a global audience of more than 16 million across its various platforms encompassing its signature print magazine; digital, video and social platforms; television specials, and live events, including the annual Essence Festival, a cultural celebration that debuted in 1995 and is now one of the country’s largest annual events, attracting more than 450,000 attendees.

Richelieu Dennis, founder and chairperson of Essence Ventures, said “We are excited to be able to return this culturally relevant and historically significant platform to ownership by the people and the consumers whom it serves and offer new opportunities for the women leading the business to also be partners in the business. We remain committed to leveraging our resources to provide opportunities for other culturally-rooted entrepreneurs and businesses that further our culture and create economic opportunities for our communities.”

USA, New York, NY

Related articles:

BrandSpins acquires TONE Technology

BrandSpinsA year after the digital music distribution company BrandSpins acquired the music licensing giant, MusicDealers.com, they have released a new technology called ‘TONEprotocol,’ aimed at revolutionising the advertising industry. The terms of the deal were not disclosed.

TONEprotocol, developed by TheToneKnows, Inc., works by embedding an imperceptible tone called a ‘TONE-Tag’ into any MusicDealers’ song used within television, radio, and streamed advertisements. The ‘Tone-Tag’ is an imperceptible audio beacon that converts this beacon to a “code” which can be deciphered by any smartphone. Once perceived by any mobile device, the ‘TONE-Tag’ will trigger a graphic ad which instantly appears on the listener’s mobile phone.

Beyond radio and TV, the audio beacon technology works in anything with sound including films, video games, as well as the retail environment. By installing TONE-emitting chips sets in retail stores and public spaces, coupons, ads, and promotions can be delivered to any smartphone within about 30 feet. This application of the technology could replace expensive and maintenance-intense bluetooth beacons and RFID-based systems.

Billy Tuchscher, CEO of BrandSpins and MusicDealers.com, said, “It is pretty impressive to be listening to a radio ad and magically have a coupon, flyer, or event ticket show up on your phone. The technology is solid, all the inventors needed was a music catalog, method of distribution, and big brand relationships. We have all that.”

USA, Las Vegas, NV & San Francisco, CA