H.I.G. Capital acquires Brazilian outdoor advertising firm Eletromidia

higPrivate investment firm H.I.G. Capital, LLC, through its Brazilian affiliate, has acquired a majority stake in Eletromidia, one of the largest players in the out-of-home advertising industry in Brazil.

Founded in 1993, Eletromidia manages urban furniture, digital outdoor displays and indoor networks across 18 cities. The two founders will retain a significant ownership and will continue in their positions of leading the Company. The financial terms of the deal were not disclosed.

electromediaFernando Marques Oliveira, Managing Director and Head of H.I.G. Brasil and H.I.G. Latin America, added, “Eletromidia is a unique asset with a spectacular team and growth prospects. We are excited to support management in Eletromidia’s next expansion phase, developing new advertising solutions and positively impacting the entire industry.”

About Eletromidia

Eletromidia offers innovative advertising solutions through a network of static and digital panels in high traffic indoor and outdoor locations. Present in 18 cities across Brazil, the Company reaches over 6 million people daily. Eletromidia also develops full-fledged display and lighting solutions for major events. For more information, please refer to the Eletromidia website at

About H.I.G. Capital

H.I.G. is a leading global private equity investment firm with more than $13 billion of equity capital under management. Based in Miami, and with offices in Atlanta, Boston, Chicago, Dallas, New York, and San Francisco in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Paris, and Rio de Janeiro, H.I.G. specializes in providing capital to small and medium-sized companies with attractive growth potential. H.I.G. invests in management-led buyouts and recapitalizations of profitable and well managed manufacturing or service businesses. H.I.G. also has extensive experience with financial restructurings and operational turnarounds. Since its founding in 1993, H.I.G. invested in and managed more than 200 companies worldwide. The firm’s current portfolio includes more than 80 companies with combined sales in excess of $30 billion. For more information, please refer to the H.I.G. website at .

Brazil, Rio de Janeiro

Groupon acquires last-minute travel app Blink

grouponGroupon has acquired last-minute travel app Blink, a travel app dealing in discounted same-day bookings for European hotels. The deal will help bolster Groupon’s Getaways travel business. The terms of the deal were not disclosed.

“We are very excited to welcome the Blink team to the Groupon family,” said Aaron Cooper, senior vice president of Groupon Getaways. “The combination of a fantastic mobile app, same-day inventory management for properties and a team that is obsessed with mobile and last-minute travel will help us further expand our travel business as the go-to destination for great deals on great places to stay.”

The Blink app will be rebranded “Blink by Groupon” and will operate separately from the Groupon parent business.

USA, Chicago, IL

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Ogilvy & Mather acquires a majority stake in PennyWise

wppWPP’s wholly owned operating company Ogilvy & Mather is to acquire a majority stake in PennyWise Solutions Pvt. Ltd. , a digital technology and production company in India. The terms of the deal were not disclosed.

Founded in 2003 and based in Hyderabad, PennyWise offers a wide range of digital services, including custom application development, mobile application development, SEO, digital listening, online consumer response management systems, data analytics and business intelligence, network support and infrastructure management services.

PennyWise employs more than 140 people. The agency had unaudited revenues of INR 119.2 million, for the year ending March 2013, and gross assets of INR 68.3 million, at the same date. PennyWise clients include Vodafone India, Johnson & Johnson, and LIN Digital.

UK, London & India, Hyderabad

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AOL completes acquisition of Adap.tv

aolAOL Inc. has completed its acquisition of Adap.tv, a global, programmatic video advertising platform for the world’s largest brands, agencies, and publishers. The terms of the deal were not disclosed.

Adap.tv is a global programmatic video technology stack across all screens and will operate independently as part of AOL’s video organisation. It will be included as part of the overall solution offered by AOL Networks to publishers, advertisers and agencies.

adapt“With the addition of Adap.tv, AOL’s leadership position in digital video is further solidified,” said Tim Armstrong, Chairman and CEO of AOL. “AOL is well positioned to capitalize on two clear trends in the video space – the movement of advertising dollars from linear to online video and the shift from manual transactions to programmatic media buying. We welcome Adap.tv and its extremely talented employees to the AOL team.”

USA, New York, NY

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Communisis acquires content marketing agency Editions Publishing

communisisCustomer communication services, Communisis plc,  has acquired Editions Publishing Limited, a UK content marketing  agency in the financial services sector.

The Acquisition is at an enterprise value (on a cash free, debt free basis) of £5.87m, including Editions Publishing Limited’s net assets at completion, estimated at £0.2m. The consideration payable by Communisis totals approximately £7.1m, including acquired cash of about £1.2m. The consideration will be satisfied in cash of approximately £5.4m and through the issue of 3,003,533 new ordinary shares of 25p each in the share capital of Communisis (the “Consideration Shares”) to the value of £1.7m, based on the averagemiddle market closing price over the 5 business days prior to 3 September 2013, of 56.6 pence per ordinary share.

The Consideration Shares will rank equally in all respects with Communisis’ existing ordinary shares. 574,204 and 2,429,329 Consideration Shares are subject to an absolute lock-in for one and two years respectively after the Acquisition. After the second anniversary of the Acquisition the 2,429,329 Consideration Shares will only be tradable on an orderly market basis through the Group’s brokers.

Editions Publishing Limited, trading as Editions Financial (“EF”), has delivered in excess of 2,000 projects for more than 33 financial brands over 14 years. EF is based in Edinburgh and has a 31-strong team of specialist writers, designers, digital experts, content strategists, broadcasters and marketing specialists.

EF works directly with major financial brands to develop their content strategies (including benchmarking, proposition development and campaign planning). It then implements the strategy by providing a co-ordinated content marketing delivery service in all key channels including copywriting, video production, digital content, print and digital magazines, ezines, social media, event content and front line sales collateral.

The Acquisition is projected to be earnings enhancing in its first full year of ownership by the Group. For the year ended 31 August 2012, EF recorded profit before tax of £0.5m on turnover of £2.6m with gross assets of £1.3m at the year end. Turnover and profit increased during the year ended 31 August 2013 and continued organic growth is expected in 2014 and beyond, supplemented by synergy opportunities within the enlarged Group.

Andy Blundell, Communisis Chief Executive, said, “As the UK’s leading content marketing agency within the financial services sector, Editions Financial is a clear strategic fit with the Group’s aspiration to broaden and deepen its service offering. The acquisition also strengthens our already strong position in the financial services sector. We are delighted that the owners have decided to join Communisis and that they are equally committed both to the continuing development of the Editions Financial business and to the growth and expansion of the Group.”

Caspian Woods, Founder and Chairman of EF, commented, “Joining Communisis is an excellent opportunity for us to accelerate the growth of our business, to provide a broader range of services to our clients and to offer a richer experience to our staff, with the backing and resources of a larger group. As more brands adopt content marketing, the most important aspect will be its relevance to the reader. Communisis’ unparalleled capabilities in data-driven personalised communications coupled with compelling content will make for a powerful proposition. Developing it will be an exciting challenge for us and the Editions Financial team.”

Application will be made to the UK Listing Authority for the Consideration Shares to be admitted to the Official List maintained by the UK Listing Authority and to the London Stock Exchange for the Consideration Shares to be admitted to trading on its Main Market for listed securities. It is expected that admission of the Consideration Shares will become effective, and that dealings in the Consideration Shares will commence, at 8.00 a.m. on 11 September 2013.

Following admission of the Consideration Shares, the Company’s issued share capital will consist of 194,405,651 ordinary shares of 25p each with voting rights. The Company does not hold any ordinary shares in treasury.

UK, Leeds & Edinburgh

WPP’s tenthavenue acquires minority stake in Candyspace in the United Kingdom

wppWPP’s wholly-owned operating company, tenthavenue, has acquired a minority interest in Candyspace Media, a multi-platform agency in the UK. Terms of the deal were not disclosed.

Established in 2005 in London, Candyspace is a full service mobile and multichannel digital agency, employing 25 people. Its services include strategy and planning, user experience, design, development, testing, analytics, project and campaign management.

UK, London

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OgilvyOne acquires Verticurl

wppWPP‘s wholly owned operating company, OgilvyOne, the customer engagement division of Ogilvy & Mather Group, has acquired a majority stake in Verticurl, a demand generation and marketing automation services firm.

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products, services and/or solutions. Marketing automation refers to data driven software platforms designed for automating repetitive marketing tasks helping to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.

verticurlHeadquartered in Singapore, Verticurl has a strong global footprint. Founded in 2006, Verticurl employs more than 160 people working across offices in Japan, China, Australia, Korea, India, Indonesia, the United Kingdom, Germany, the United States and Canada.

Verticurl’s unaudited revenues as at financial year ended 31 March 2013 were S$5.9million, with gross assets of S$2.8 million.

UK, London & Singapore

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Matomy Media Group acquires mobile affiliate network MobAff

matomy1Global performance marketing company Matomy Media Group has acquired Florida based mobile affiliate network MobAff. Founded in 2011, MobAff works with advertisers and affiliate networks to help them generate and deliver leads and acquire customers. Terms of the deal were not disclosed.

MobAff will be integrated within MediaWhiz, a North American performance marketing agency acquired bymobaf MATOMY earlier this year. MobAff founder Alexander Tsatkin, along with other members of the company, will relocate to MediaWhiz’s New York City headquarters. MobAff’s proprietary mobile marketing technology will be integrated into MediaWhiz’s affiliate network.

“MobAff’s mobile optimization technology and strong expertise in mobile affiliate marketing will be a huge asset to MediaWhiz’s growing mobile performance marketing practice,” said Ofer Druker, CEO of Matomy Media Group. “We are impressed by MobAff’s strong presence with advertisers and affiliates, as well as the technological solutions it has developed. I am confident that this acquisition will benefit the MATOMY and MediaWhiz customer bases, offering our advertisers and affiliates cutting-edge technologies – alongside other performance marketing products we have developed – as well as greater audience reach and effective results in their mobile advertising campaigns.”

USA, New York, NY & Fort Myers, FL & Israel, Tel Aviv


VML to acquire majority stake in digital marketing agency, NATIVE, in South Africa

VML2WPP‘s wholly-owned global digital agency VML, part of the Young & Rubicam Group, is to acquire a majority stake in NATIVE, a  South African digital marketing agency, subject to regulatory approval. Following the transaction, the agency will become NATIVE VML. The terms of the deal were not disclosed.

NATIVE provides a full range of services including creative, design, technology execution, marketing analytics, digital media buying and social media management. The agency was formed in 2010 through a three way merger and employs 160 people in offices in Johannesburg and Cape Town. Clients include L’Oreal, Nedbank, Nestlé and Standard Bank.

NATIVE’s unaudited revenues for the year ended 28 February 2013 were approximately ZAR 80 million, with gross assets at the same date of approximately ZAR 39 million.

UK, London & South Africa, Johannesburg

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Hill + Knowlton Strategies acquires digital content creator Group SJR

sjr_infoWPP‘s wholly owned operating company, Hill + Knowlton Strategies has acquired SJR Group LLC. Group SJR develops and creates digital content enabling marketers to build brands and cultivate audiences. The terms of the deal were not disclosed.

Group SJR was founded in 2004 and is based in New York with an office in Los Angeles. Group SJR’s unaudited revenues for the year ended 31 May 2013 were $13.6 million. Clients include the Motion Picture Association of America, TED, GE, Xerox and Dell. The company employs 50 people.

UK, London & USA, New York, NY

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